The BCG Growth Matrix for BSkyB Essay Example | Topics and Well Written Essays - 3000 words

The BCG Growth Matrix for BSkyB - Essay ExampleThe development of business activities around the world has direct to the need for new types of strategic tools that will support daily managerial activities especially the identification and the rating of a securelys warringness within the modern market. Towards this direction, extremely effective strategic tools film been designed and are applied by managers internationally offering the necessary basis for the increase of bodily performance only where particular rules are followed regarding the adaptation of these tools on a specific market. Emphasizing the splendor of these strategic tools Shay et al. (1999) noticed that managers today would benefit from strategic analysis tools that foster an understanding of the competitive environment from multiple perspectives (Shay et al., 1999, 559) however, it is necessary than in each case the appropriate strategic tool is chosen by a firms managers making sure that its use will bene fit the firm both in the short and the long term.The current paper focuses on the examination of the role and the vastness of a particular strategic tool, the BCG matrix (see Appendix, Figure 1) for the performance of a specific firm base in the UK, the British Sky Broadcasting Group plc (BSkyB). The specific firm is among the FTSE 100 firms having a monumental position in the British market. Therefore, the examination of its daily activities using the BCG matrix has been considered to help towards the identification of the long suit of this matrix when used by modern firms especially those with a simultaneous presence in many an(prenominal) industrial sectors (like in the case of BSkyB which operates in both the telecommunications and the TV broadcasting sectors).