Strategy management Essay Example | Topics and Well Written Essays - 3000 words - 1

Strategy management - Essay ExampleThese strategies be usually based on theoretical frameworks that guide a firm towards success or growth. in that respect would be three different strategic frameworks utilized in this study for critical analysis such as ostiarys diamond model, Porters generic strategies and Yips drivers of internationalization. Michael Porter has been able to elaborate on three types of general strategies that are basically used by both other organization. There are two dimensions that define these three generic strategies like strategic efficiency and strategic scope. Porter developed the diamond model in order to analyze reasons behind both(prenominal) firms becoming competitive in specific locations. On the other hand, Yips drivers of internationalization states that in that location are drivers such as cost drivers, food market drivers, competitive drivers and government drivers which drives overall international strategy. In this study all the three st rategic models will be applied on Samsung and Microsoft Nokia. Samsung is a southwest Korean company and it consists of affiliated subsidiaries and business. The company had entered into electronics industry in 1960s. Nokia is an information technology and multinational communication theory firm of Finland. This firm is regarded as the biggest vendor in mobile phone market and has recently entered into strategic alliance with Microsoft so as to use for its smartphones an exclusive Windows platform.As per figure1, market drivers basically mean market forces. This driver encompasses similar needs of customers, transferable marketing strategy and global customers. Customers possessing same needs or wants are usually offered same product. On the other hand, global customers shall differ in their demands which have to be addressed properly. Cost drivers consist of economies of scale, country specific differences and favorable logistic conditions. Economies of scale can be well justifia ble in terms of research and