International Business

Executive Summary Unicord originated in Thailand established in 1978 whose of importation business was canning seafood and exporting worldwide. Unicord had a vested interest in emergence its business and breaking into the US merchandise by acquiring the federation Bumble Bee to avoid hefty tariffs and try and micturate on the major importer of Tuna. Unicord bought out Bumble Bee for an exuberant fare of capital that they had expected would be compensated by the sound(prenominal) American demand. However, it suddenly face up many challenges that they had not look on prior including wardrobe from the American public when Bumble Bee face controversy over the killings of Dolphins while fishing for Tuna. With the added pressures of the public protesting for savage rights there was also the problem of increasing be to course session a safe fishing process to help neglect weight the amount of dolphins killed during Tuna fishing. To increase its sales t he attach to entered into a bidding war to up the sales except the pressure to manage the competitive aspect and keep costs funky ended up putting the company strapped for money and face troubles with creditors. With the dolphin controversy, pricing wars and the Thai based companys poor management and heathenish differences led to evidential monetary difficulty in 1995. Based on the tuition to be presented the recommendation will support that Unicord move off with a private equity firm in social club to still the business. Problem Statement The primary problem Unicord approach was its vision to lead and capitalize on the Tuna market in the US and to be recognized as the covering contender in the industry, but it aggressively grew too promptly causing fiscal pressures. Moreover, it did not foresee rising issues in the US that would crap the tuna industry to significantly decline, having a lack of cultural insight and understanding of the current market in t he US led to the financial downfall of the c! ompany. abridgment Unicords intrust to grow...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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