Pritur

PRITUR marketplace gather of people who as individuals or organizations have needs or services and who have the ability, impartingness and authority to bargain for such products Marketing is all about finding out what guests wants and needs are, then providing them at a reasonable cost and profit. sales- is an important part of marketing. Difference between marketing and sales. Marketing focuses on the guests Sales it focuses on products Environmental analysis means studying the economic kindly, political and technological influences that could prompt the hospitality business. Focuses on 1.Economic impact should not be underestimated. 2. Social analysis demographic is a part of social analysis and this is the profile of society allow ins Age, sex, household, income, family size, occupation, religion, race and nationality. 3. Political analysis the political analysis will affect the hospitality in a number of ways like employment registration, minimum wage, health care, taxes on the benefit package, tax deduction, and no smoking laws. 4. Technological analysis to make work faster and easier. 5. antagonist analysis analysing the strength and weakness of your competitor. Marketing influence 1.Market planning it is the planning process that yields the decision on a business unit fanny best compete in the market. 2. Market assessment to finalize if there is a need for a product or service in the market encloses its potential. 3. Market demand 4. Competitive analysis assessment the strength and weakness of the company. 5. Positioning to occupy a item place or position to the hindquarters market. 6. Market goals or objectives an objective must be be after for each goal. Any form of a business has its own goal. 7. Marketing Needs is the combination of elements that you will use to market your product.The four Ps of marketing 1. The place location. 2. The product the needs and wants of the target market. 3. The promotion it include the te chnique for communicating the products. Advertising is any form of paid or non individual(prenominal) communication used by an identified sponsor to persuade or to inform certain auditory sense about a product. Form of advertising 1. Personal selling form of sales. 2. Sales promotion include offering inducements to buyers. 3. Public relation include all communication aimed at increasing goodwill in the user communities. Publicity is the organization communication with the public. * Packaging is when organization combines two or more items or activities. * Programming a complete program of events is planned. 4. People are the important part of marketing mix. this is considered to be the key service component of the tourism industry. 8. Action Plan it creates action plan based on the 4 Ps. 9. Performance evaluation evaluating actual operations against expected performance is an ongoing process and lets an organization how well it has done compared with how well it said it would to. budget vs. Actual expenses, investigate variants, take strict actions. Market segmentation is the marketing process of dividing a market into distinct subsets that behave in the analogous way or have similar needs. 1. phone line to business involves selling of product with other agencies. 2. Business to consumer involves the selling of product directly to the costumer. Niche market also called as specialty market is can be categorized as a consumer or industrialized market.