Sun Microsystems Strategic Positioning

solarise MICROSYSTEMS STRATEGIC office Susan L. Elvins National Ameri hind end University History, St valuegy, foreign soak This thesis exit question the corpo reckon strategy of solarize Micro governances and the multiple issues they have faced twain internal and internation solelyy. solarise Micro dodges provides open source softw ar drills and different eccentric persons of concentratedw be for line of credit consumers. A benefit solarise Microsystems provides with new engine room to customers is go them the ability to craft reckoner parts when upgrading. ii CONTENTSAbstract . ii CHAPTER 1 cheerfulness MICROSYSTEMS INTRODUCTION . 1 CHAPTER 2 sun MICROSYSTEMS tale .. 2 History .. 2 Continued Growth .. 2 CHAPTER 3 sunlight MICROSYSTEMS MARKETING . 4 lift Issues . 4 Microsoft vs. cheerfulness Microsystems . 4 CHAPTER 4 sunlight MICROSYSTEMS PRODUCT TECHNOLOGY .. 6 softw be pack succession 6 emcees .. History Conclusion . 6 CHAPTER 5 SUN MICROSYSTEMS com mandment OF ETHICS .. 8 Employee Code of Ethics 8 Employee Relationships .. 9 Anti-Discrimination insurance . 9 CHAPTER 6 SUN MICROSYSTEMS LEGAL ISSUES.. 0 ironw ar Patents .. 10 CHAPTER 7 SUN MICROSYSTEMS INTERNATIONAL COUNTRY ANALYSIS (ITALY) 11 CHAPTER 8 SUN MICROSYSTEMS INTERNATIONAL ENVIRONMENT .. 12 supranational Economy Results .. 12 Domestic Economy Results . 12 CHAPTER 9 SUN MICROSYSTEMS INTERNATIONAL DEMOGRAPHICS 13 iii CHAPTER 10 SUN MICROSYSTEMS INTERNATIONAL governance 4 CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL SWOT 15 SWOT Analysis . 15 CHAPTER 12 SUN MICROSYSTEMS spheric BUSINESS STRATEGIES .. 16 cardinal strain Level Strategies .. 16 CHAPTER 13 SUN MICROSYSTEMS swap MANAGEMENT . 17 Server Man bestridement .. .. 17 CHAPTER 14 SUN MICROSYSTEMS STRATEGIC CHANGE .. 8 Product supercharge 18 Storage wariness .. 19 Open Source Management 19 CHAPTER 14 experience cast OF CHANGE .. 20 Implement Change 20 CHAPTER 16 value RECOMMENDATIONS . 1 References .. 22 CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY . 25 extension A PORTERS FIVE FORCES 26 APPENDIX B GOVERNMENTAL PARTIES 27 iv History, Strategy, global CHAPTER 1 SUN MICROSYSTEMS INTRODUCTION Over the last 26 forms, cheerfulness has construct a hefty transmission line strategy to reciprocate mercantile and consumer buyers with multiple point of intersections.When it on the whole comes down to it, cheerfulness Microsystems is one of the to the highest degree defined and trusted computer manufactures in the globe. This thesis write up discusses the achievements of cheer Microsystems, Inc. Chapter 2 looks into the history of solarise Microsystems. Chapter 3 reviews the choice marketing strategy of fair weather and how they have change their current concern position. Chapter 4 examines what products lie provides consumers in package, entrepot, desk coverings, wrickstations, and microelectronics. Chapter 5 discusses the profession code of ethics i nsurance. Chapter 6 explores the legality of fair weatherMicrosystems. Chapters 7 by 11 discuss the outside(a) facility of solarise Microsystems in Milan, Italy and chapter 12 explores their spherical chore strategies. 1 History, Strategy, internationalistic CHAPTER 2 SUN MICROSYSTEMS HISTORY In 1982, four people got together and built solarize Microsystems, Inc. in Santa Clara, California. The latest date of 2007 annual reports confirms this comp each now has 34,000 employees worldwide. According to Hoovers, the top three executives ar Jonathan I. Schwartz, President, CEO and Director, then Scott G. McNealy, Chairman, and then Gregory M.Papadopoulos, EVP Research and ontogeny and CTO. (Hoovers, 2008) Since 1982, temperateness Microsystems has believed, The Net scat is the Computer to achieve their conjunction success. History In 1983, fair weather do enough revenue to open trading operations afield in Europe. (sunshine, 2008) This new oversea office gave umpteen c apabilities to what solarize could accomplish. For use, temperateness opened their doors in multiple international countries to prepare revenue. The first international operations for lie opened in Canada in 1985 ( sunbathe, 2008). The following year, operations started in Asia then in Australia. cheer, 2008) In 1988, cheerfulness reached their first $1 meg dollars in sales revenue, which is a major milestone. ( cheer, 2008) In 1990, Sun introduced the first workstation which was a new plateau reached. (Sun, 2008) This workstation brought new strategy into Suns marketing strategy because of luck it added. Continued Growth In the late 1990s, Sun expanded their personal line of credit horizons into hardware then built a T1 server which handled the backbone of the Internet. (Sun, 2008) That homogeneous year, Sun completed the Micro, Standard, and effort editions of the coffee bean 2 platform 2 Comment US1 Period follows quotation mark non beforeHistory, Strategy, planeta ry 3 application. (Sun, 2008) coffee berry parcel gives opportunity to developers they earlierly did non have. This software allows programmers to develop and come along ideas more easily. java is used in web browsers to this day, so it is important to tally that application stays updated as required. History, Strategy, International CHAPTER 3 SUN MICROSYSTEMS MARKETING The marketing strategy of Sun Microsystems did change as the company incr knackd the product line because with additions they involveed to build a correct strategy.The reason for changing the marketing strategy is to compete with line of credites just alike(p) them. Sun Microsystems has incessantly ensured that their consumers receive the trounce products and the best in customer usefulness. In 1992, a great marketing strategy used by Sun was to link with Hewlett Packard and announce new workstations built specifically for technical occupationes. As the occasion of Computerworld magazine stated, Th e companies are pitching their workstations to different customersSun wants to displace PCs from commercial-grade desktops and HP is primevalizeing on the midrange and high-end workstation user. (Johnson, 1992, 4) SWOT Issues Just like any other occupancy, Sun has strengths, weaknesses, opportunities, and threats. Keeping those four key points in theme go away provide Sun the careance they need to further their possibilities in the world of technology. Sun was able to acquire the program application MySQL. In many technical circles such(prenominal) as networking, the word lamp will be used during a discussion among administrators. An IT article explains how these letters are also read. The letters of lamp each stand for an application used to build a network server Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a company that many consumers know for the popular operating software they provide, Windows. virtually may not be aware of legal issues that had taken 4 Comment US2 Magazines and newspapers are in italics History, Strategy, International 5 place between Microsoft and Sun regarding the java application. A 2004 article put many crinkle owners at ease when the composes stated, Just before last Christmas, secret talks aimed at terminate one of the bitterest wars in business foundered. (Guth & Clark, 2004, A1) The disagreement began on October 1997 when Microsoft was sued for using chocolate incorrectly. In January 2001, Microsoft and Sun did reach an agreement finally to settle the 1997 slip in which Microsoft paid Sun $20 million dollars. (Guth & Clark, 2004) The settlement of this fountain actually allowed both companies to move forward without regrets. On March 10, 2008, Microsoft and Sun Microsystems met once again and this clip it was on better terms. Both companies created an conglutination including the grand opening of the Sun/Microsoft Interoperability Center.The magnetic core is loc ated in Redmond, Washington, the same location of the headquarters for Microsoft. One benefit this concern received was the type of Sun server and storage system. The other benefit was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS PRODUCT TECHNOLOGY bundle Sun provides many options to consumers when choosing from software. It is not just operating systems. Sun provides Java and Java Enterprise Systems to the consumers. Consumers have the ability to use Mobile Solutions when they are away from their away from their main computer.Business management software is visible(prenominal) on aims of security for identity management or systems management. Software tools to abet database maintenance, application management, and development production are also obtainable. The latest pas seul of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been busy improving since the or iginal SPARC came onto the market. nowadays consumers have multiple options deep down this category to chose. For example, a consumer could choose a Blade server, the x64 server, a Netra server, a SPARC erver, an Entry Rack Mount server, a Mid-range server, or a High-End server. Each product has advantages and disadvantages that will match up to a consumers needs. If a business still needs to work out options, the Sun web state of affairs performs a comparison of the servers. If a business needs roughthing more customized, Sun will provide rack cabinets so the business can build a specialized rack system to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 years, Sun has built a strong business strategy to satisfyHistory, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the best way to hold revenue is to stay focus ed on important issues. Keeping focus on business strategy and consumer needs will turn growth and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS CODE OF ETHICS In 2001, Sun Microsystems built a Business Conduct Office (BCO) to assist employees and board members as necessary. (Corporate, 2008) To ensure employees are assisted in the best possible way, Sun keeps this document consistently updated.An employee can contact the valet resources department should they have any questions or concerns. Employee Code of Ethics later on employees are hired, they are provided with documentation listing a helpfully scripted ethics policy each person is required to follow. As an employee, a person is anticipate to use common sense in the decision-making process. much importantly, Sun requires each employee and board member to follow these company respectable guidelines Be familiar with these Standards of Business Conduct and follow them at all times.Comp ly with all applicable governmental laws, rules, and regulations in the performance of their duties on Suns behalf. Be sensitive to situations which could lead to inappropriate business conduct and avoid engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Suns remainder of Interest policy and always conduct Sun business in a manner that avoids conflicts between personal interests and Suns best interests. Promptly bring to the attention of appropriate Sun management or Suns Business Conduct Office any cognize or perceived unacceptable business conduct or nefarious behavior.Seek appropriate guidance when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Suns business with honesty and integrity and refrain from conduct that would negatively impact Suns reputation. (Sun Microsystems, 2007) Employee Relationships Businesses must build a working relationship between their employees just as they d o with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to return the same professional conduct as a dexterity to their employer.In addition to professional standards, Sun has a global anti-discrimination policy that protects employee rights. This anti-discrimination policy serves dual purpose because it protects an employees rights and it prevents discrimination within the company. Anti-Discrimination indemnity In the anti-discrimination policy, there are four types of molestation examples. They are verbal molestation, visual harassment, physical harassment, and sexual demands. (Sun Microsystems, 2007) An example of verbal harassment is fellow insults another with explicit jokes or makes sexual remarks towards another person.Visual harassment is considered graphic material whether it is written, crossed, or sent through email. Physical harassment is considered more sexual driv en as a person designedly brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted sexual advances. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS LEGAL ISSUES Sun Microsystems has a legal department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft after discovering their Java code was used to advance Microsofts Internet Explorer.After Sun and Microsoft ironed legal differences in front of a judge in 2004, both companies emerged with new ideas. According to a 2007 article in the groyne Street Journal, Sun has agreed to sell servers that come with Windows installed at the factory. Some customers already run Windows on Suns x86 systems those that use chips from Intel Corp. and Advanced Micro Devices Inc. yet had to buy and install the software themselves. (Lawton & Clark, 2007) The executive vice president of Suns systems group stated, This is quite a different situ ation. (Lawton & Clark, 2007) It is obvious eyesight Sun and Microsoft business activities they can travel allies and begin build something new to benefit the consumer. Hardware Patents Another legal issue was stubborn between Sun and a company named Custom Hardware engineer over a patent dispute. Financial Wire briefly explained this causa in an article because of the delicate legal information involved. This independent service stated, Custom Hardware had filed an antitrust counterclaim against the charges and was seeking $140 million in damages. (FinancialWire, 2007) Sun settled the counterclaim with an amount that has not been disclosed.Because Sun purchased this hardware company, Sun in turn legally owned all rights however one could possibly see why Custom Hardware attempted to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS INTERNATIONAL COUNTRY ANALYSIS (ITALY) This section of the Sun Microsystems research paper discusses the int ernational facility. The global center is located in Milan, Italy. The international center provides consumers the exact services that American customers receive. This section provides economic details of Italy such as employment and unemployment.Other information discussed is things pertaining to demographics and the future of how Sun can progressively build its facility in the country. Over the last 26 years, Sun Microsystems has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center.They believe it will expand business opportunities, start development costs, and get products to market quickly. (Sun, 2008) Customers can choose from products such as Solaris a nd Linux servers, desktop computers, and other types of storage peripherals. Four services available in the Milan Solution Center are proofs-of concept, benchmarks, product and solution demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic quarterly period was account as $387,952 million Euros. It was showing a 0. 7% change from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of May 2008, the employment rate office was 23,229 and the unemployment rate was 6. 5%. The radical imports of goods and services in May 2008 amounted to $40,150 million Euro. Total exports of goods and services in May 2008 amounted to $39,688 million Euro. SDDS data reported the revenue of 2007 being $724,246 million Euro. (Italy, 2008) The Sun facility is located in Milan, Italy. Domestic Economy Results As of gilded 2008, Sun Microsystems reported its fiscal results. The revenue for the fiscal year was $13,888 billion. Revenue results for Q4 of fiscal 2008 are $3. 780 billion.Net-income for the fiscal 2008 earnings is $88 million. cash in earnings from operations of fiscal year are $1. 3 billion. (Sun Microsystems, 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS INTERNATIONAL DEMOGRAPHICS On July 2007, a census reported the population of Italy to be 58,147,733 residents approximately. (Intute-World Guide, 2006/2008) The total residents in the take force as of 2007 were 24. 86 million. The exports of Italy are engineering products, textiles and clothing, production machinery, get vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals.The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are octet seaports, Augusta, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas pipeline and one oil pipeline. Two types of railways and 612 merchandiser ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) creation According to The World Fact Book, the population of Italy was 58,145,321 as of July 2008. The median age of the male was 41. 4 years. The median age for the female was 44. years. The census of 2001 showed literacy rate for the male population as 98. 8% and the literacy of the female population as 98%. In a census as of 2006, school age expectancy for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS INTERNATIONAL POLITICS According to the Maps of the World, there are three government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the Prime look while judiciary has control over legal power of the country.Italian citizens are permit ted to vote at the age of 18. They can choose from a multiple list of governmental parties listed in Appendix B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL SWOT Even though Sun has a facility in Italy, a SWOT depth psychology must be followed to ensure business operations move smoothly. SWOT analysis is defined by Bnet. com as, an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing forgening.It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with coordinate and conformity. SWOT Analysis The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and th reats are external. Using that philosophy, Sun must keep track of strengths or business advantages at their Milan facility.Sun should consider how to improve the current business status by increasing revenue in the technical market. When a business keeps aware of opportunities, it can improve their status. A hardly a(prenominal) examples provided by QuickMBA. com are, an unfulfilled customer need, arrival of new technologies, loosening of regulations, and removal of international trade barriers. (Swot Analysis, 1999/2007) For example, currently Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and building of revenue.Furthermore, Sun has 10 General Prohibition restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS GLOBAL BUSINESS STRATEGIES The three strategies business o wners can choose from when determining what will work best for their business strategy on a global scale are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations.The global strategy focuses on how products are delivered to the countries. According to Cangemi, a transnational strategy seeks to combine aspects of both multidomestic and global strategies in ordination to emphasize both local responsiveness and global integration and coordination. (Cangemi, 2008) louvre Business Level Strategies Sun builds benefit from the five business level strategies that are cost leadership, differentiation, focused low cost, focused differentiation, and integrated strategy. Sun recognizes five items their business could face while attempting to improve.These items known as Porters quintuple Forces are competitive rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in Appendix A. (Recklies, 2007) Albert Einstein once said, Try not to become a man of success barely rather to become a man of value. (Success Quotes, 1994/2007) Sun delivers value to their consumers both domestic and international. Sun has grown to a successful business because of their continuous years of hard work from the CEO and all employees.Sun has proven to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of cultivations for company products, services and higher revenue earnings. The 1980s was a time for many companies to begin automating their systems. While some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue.Server Management In 2000, Sun customers who purchased high-end servers experienced a memory glitch error. Because of the errors location, a statement was released on anonymity. The CIO stated, Sun has taken an aggressive forward motion to addressing these issues with our customers. We have identified the source of the problem and taken steps to ensure that it does not happen again. (Wagner, 2000, 10) Executives have said even though consumers were put across to sign a nondisclosure agreement to protect proprietary information, Sun plans to relinquish a system board before the New Year that should dethaw this error.Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS STRATEGIC CHANGE In December 2002, Sun Microsystems accomplished one more business goal after automation of their data center. Gordon Haff, ana lyst at Illuminata explains, Making useful use of data-center assets always has been an issue, but its been exacerbated by the technology build-out of a few years ago.People would be very happy with a thaumaturgy solution that allowed 1,000 servers to be managed as easy as one server, but that doesnt exist today, software developments such as IBMs Project eLiza, Hewlett-Packards Adaptive Management Platform, and Sun Microsystems N1 are steps in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product upgrades to Linux that provided business consumers desktop ease. This Linux variate provides a newer version of Enterprise Java desktop. Not only that, system administrators can now control the entire desktop from a central platform.Chris Maresca, senior partner from Olliance Consulting states, The desktop is one of the largest cost components of any recent corporation. When you layer on top of that the cost of server-based producti vity apps tied to desktops, like Exchange, and you factor in the hold in costs for the desktops, servers and updates/security patches, plus requisite hardware upgrades every few years, the migration case becomes even more compelling. (Rooney, 2004) 18 History, Strategy, International 19 Storage Management In 2004, an upgrade that brought positive results to Sun was in the data management department.Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice president of Sun Microsystems storage products says, We dont think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we dont believe that the strategy to put down cost and complexity is one of going to a customer and pickings over the whole operation. (Fonseca, 2004) Open Source Management The strategy for this jump out has increased as time progressed because it is a very important product. An example of this is Sun classifying comm ercial open-source business strategies into four categories.Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as Sponsor open-source projects and solutions as an active member of a community, leverage open-source software embedded in other products and services, support and integrate selected products and services with open-source solutions, and provide direct, commercialized products and services of open-source solutions. (Driver & Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers.To ensure the best strategy, Sun Microsystems must follow up a plan to improve their current strategic position. When a business uses one strategy continuous, employees tend to become complacent then lineage into a comfort zone. When Sun carry throughs a new strategy, they could experience some resistance from employees because they did fa ll into that comfort zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and training. As John Kline explains in his article, Implementing organizational change is a difficult and minute task.It has always been that way and is getting more so with the accelerated rate of change in most organizations. (Kline, 2007) Employees must be aware of the changes made and how it will affect them. It is important for managers to stay communicated with their staff and keep them certain of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled budget for research and development.The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software line of battl e for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any lost ground. Sun must research what is currently available for storage management software and reconsider improving the plan for usage in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to provide things which older technology could not.A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those particular proposition servers have been replaced with newer models. Perhaps it is an opportunity for Sun to offer their customers a drop in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and competition then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that in ternational and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). 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(Original work published 1994) Retrieved August 17, 2008, from Quotations Page Web site http// www. quotationspage. com/subjects/success/ Sun Microsystems Export Prohibitions Disclaimer International Trade Services. (2008). (Original work published 1994) Retrieved August 17, 2008, from Sun Microsystems Web site http//www. un. com/sales/its/prohibitions. html Sun Microsystems Reports Final Results for Full Fiscal Year and Fourth tail end 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http//www. sun. com/aboutsun/company/history. jsp Sun Solutions Center Milan, Italy. (2008) Retrieved on August 9, 2008 from Sun Microsystems http//www. sun. com/solutioncenters/locations/milan/ Suns Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site http//www. quickmba. com/strategy/swot/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes IT Execs Say Server Vendor was Unresponsive Hardware Fix for Memory Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to Dr. Richard H Gayer Submitted by Susan L. Elvins Course Strategy and Policy Date of Submission September 11, 2008 credentials of Authorship I hereby certify that I am the author of this document and any assistance I received in