MARKETING STRATEGY Case Study (Week Four)

Globalization IssuesBecause the Internet connects computers either over the world, any piteous letter that engages in electronic commerce instantly be makes an world(prenominal) clientele. When companies use the mesh to expand within the business market, they are automatically forced into operating in a orbiculate milieu. many of the issues that a company may face when it conducts business through world(prenominal) commerce are trust issues between various environments, kitchen-gardening differences, and language barriers. Trust IssuesIt is important for Staples to establish trusting relationships with their outside(a) customers in order to be successful. Companies need to establish a good reputation throughout the world. They begin creating trust by ensuring that customers know who they are and that they are dependable and deliver what is slip away judgment of them as a company. Most businesses usually hope on their established brand names, and dedication to custo mer comfort in order to build a trusting environment on the Web. Other ways to develop trust take lend to the community in some way and providing a fusion with that community or country. Culture IssuesAn important ingredient of business trust is anticipating how the other party to a performance exit act in specific circumstances. Staples must be conscious of the differences in language and customs that make up the market-gardening of any region in which they intend to do business. approximately cultures take offense to things that other countries may find clear for example; if advertising milk in India one would come to an end from utilizing any comical pictures of cow?s because it is aflutter to that ethnical environment. Web designers must be sure to enquire all avenues of each project to ensure they are non creating an offensive or unattractive weathervane knave. Each web page should be acceptable for anyone throughout the world who leave alone be utilizing it . Language IssuesStaples must realize... ! A bachelors paper! I expected more than; its all superficial. You need to look at issues minutely and consequently come up with specific strategies quite a than just verbalize cultural,legal....etc., issues. If you want to get a abundant essay, order it on our website: OrderCustomPaper.com

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