PR Campaign Strategy: The Elias Group

At the present time, the Elias radical has customers in 35 states. Although the Elias fall apart is across the nation based in Washington, D.C., we have customers in everyplace 35 states. The Elias multitude has helped those clients participate successfully in the Government grocery store from proposal preparation finished contract awarding. The Elias Group is lofty to be a connection leader in the local anesthetic Washington, D.C. community. Since its inception in 1997, The Elias Group has worked with small disadvantaged line of occupancyes aid them to collect advantage of GSA opportunities throughout the country. The Elias Group has been committed to working(a) with women, veterans, service-disabled veterans, and minority business owners, among others. A recruitment campaign to improver and retain the image of minority and disabled employees within The Elias Group itself is being plotted and implemented. This paper will explain The Elias Group?s strategies in t his campaign and will include the objectives for the PR campaign, identification of The Elias Group?s publics, the risks in the strategy, a media release, the business implications of the strategy and a tactical plan. PR Campaign ObjectivesThe objectives of the PR campaign for change magnitude vicissitude include the pursuit:1.To localize the current parcel of minority employees and employee?s attitudes towards the development of a multicultural workforce. 2.To maturation the human resources (HR) hiring of minority employees by 25% in the following year and continuing thereafter.

3.To develop diversity trainin g and schooling that includes the acquisiti! on of cultural awareness for HR professionals and other employees over the next 3 months. 4.To create an organisational environment that promotes hiring and approach of multicultural employees with The Elias Group in the next year. 5.To demonstrate The Elias? Groups commitment to multicultural employees by providing them with comparable allowance and due consideration for advancement in the next year. 6.To condition multicultural employees to... If you want to sign on a full essay, pose it on our website: OrderCustomPaper.com

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