Gillette Proglide Fusion Case Study

Student Consumer Behaviour Assignment Gillette Study TABLE OF limit Task One 1 mental home 2 tinge of Consumer Variables 2.1 Segmentation Strategy 2.2.1 Early Adopters 2.2.2 Early Majority 2.2.3 new-fashioned Majority 2.2 orbiculate Influences 2.3 National Influences 2.4 Sub-cultures 2.5 Individual Decision fashioning 2.6 Family and household captures 2.7 Reference groups task TWO 2 underway Platform 3.8 pith One 3.9 Message Two 3.10 Message Three 3.11 publicize Campaign TASK ONE 1. Introduction Launched in the UK in March 2011, the Gillette alliance ProGlide Series has right away become the worlds scoop up sell razor, having sold over 2.5 million units within the prototypical 10 weeks in the US, superseding the record set by the Gillette unification raise in 2006. (Fastcompany.com, 2012) The strategy for launching Fusion ProGlide was Gillettes close advanced to date, with a more sophisticated customer-centric mount than incessantly before.

This process has pioneered an array of new tools and insights into the tar get quite a little reference and how Gillette as a company can adopt in fulfilling their needs and desires. This report looks at the full spectrum of orthogonal influences that status customer behaviour and presents a critical epitome of their shams, as well as providing recommendations that will continue the supremacy of this harvesting going forward. 2. Im pact of consumer variables There are umtee! n factors that influence the decision to buy a razor, and these vary from market to market and consumer to consumer, with both demographic and psychographic factors contributing to the decision. Research was undertaken in the UK to translate the cultural, social and economic drivers, as well as the behaviours, rituals and attitudes that impact shaving and our target groups purchasing decisions. (Apetogentleman.com, 2012) 2.1 Segmentation Strategy...If you need to get a full essay, order it on our website: OrderCustomPaper.com

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