Market Segment Analysis (Individual) Essay Example | Topics and Well Written Essays - 1250 words

Market Segment Analysis (Individual) - Essay Example Porsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organization’s headquarter is in Stuttgart, Germany. However, it is equally popular in all parts of the world for its futuristic car designs and superior performance on-track (Porsche Automobile Holding, 2014). Porsche is popular all around the world and has established a statue of luxury sporting car. The major reason behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major segmentation strategy is explained as following: This segment of Porsche Automobile generates around 27% of the company’s revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to work even harder to achieve the best and allows complete control on the transmission and drive. Top Guns are also self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are status conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be appreciated (Huffman, Rayess, Habib, & Mitchell, 2012). These are the customers who are passionate about owning the world’s best sports car and are intrinsically motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsche’s total revenues and is considered as being a lucrative segment in the near future. These customers mostly live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004). Elitists segment of Porsche Automobile

Strategies for Customer Satisfaction and Loyalty

Strategies for Customer Satisfaction and Loyalty Abstract This research aims at to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty by looking at the case of Thai square which is the famous Thai restaurant in London regarding to its reputation. Since customer relationship management is gaining more important to businesses. Many companies try to solve their problem by applying customer relationship management such as the motivation of staff , staff training , method of increasing customer satisfaction, how to gain customer loyalty. These factors can lead to building customer loyalty in the future. In the part of literature review will emphasize on the basis theories which are relevant to the customer relationship management. This research contains the motivation theory , staff training , customer satisfaction and customer loyalty. By achieving this research purpose , this research employs secondary and primary data. The primary data was acquired by a questionnaire survey which is the methodology of this research. Regarding to the questionnaire for staffs , there are 20 respondents who participated in this research as well as there are 100 respondents who walk into and eat at Thai square restaurant who responded to the questionnaire for customers. The sample size of this research is Thai square restaurant (Minories). To conduct this research researcher used both primary and secondary data achieved by self à ¢Ã¢â€š ¬Ã¢â‚¬Å" administered questionnaire. By analysing primary data from the questionnaire , the SPSS and Microsoft Office excel was used to achieve it. The statistical method was applied to analyse the result of this research. The results illustrate what factors could gain customer satisfaction , how successful the staff performance after being trained , how well staff can achieve companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ objectives. This research also provides recommendations for company and the further research so that company can improve the customer relationship management as well as can gain more customer loyalty in the future. Chapter 1 Introduction 1.1 Overview Nowadays, the consumer behaviour has been changed from the product centred stage to the customer cantered stage . Moreover, the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviour has been changing. Mudie Pirrie (2006 p.7 ). When they purchase product , they expect not only good product , quality and design but they also expect on service. Therefore, the service has been the significant reason in decision à ¢Ã¢â€š ¬Ã¢â‚¬Å" making process. Since many business have been trying to improve and develop their strategy in order to meet the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s need rather than the products. All organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢s achievement has to give an important to the customers. Companies need to recognize all details of their customers such as the details about what customer need , who they are , what they buy, when and where they buy , how often and how much they spend. Moreover, companies have to evaluate approximately the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ behaviour in order to predict what customers will do in the future. In addition, companies should establish the database of their customer and profile so that they can keep contact and advertise new promotion. These has been the knowledge of company which have been assumed as the asset of company. The managing customer relationships strategies is the essential process. By emphasizing on customer relationship management , companies may increase their abilities in knowing what customers need. Moreover, customer relationship management can help companies to target potential customers and to cut unnecessary cost and gain higher return on investment. As the staff motivation and training is a part of the Human Resource Management. There is a connection between customer relationship management and Human Resource Management because customer relationship management relies on staffà ¢Ã¢â€š ¬Ã¢â€ž ¢s effectiveness and moral. Customer relationship management focuses on customers. To satisfy them , companies need to develop their staffà ¢Ã¢â€š ¬Ã¢â€ž ¢ effectiveness and moral using motivation and training method. By doing so , companies may gain customer satisfaction and customer loyalty which are companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ objectives. Customer relationships management strategy has generally been companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategy in managing customer relationship so that companies can retain their customers and increase customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction and loyalty (Blazey 2006 p.136)(Kumar 2006 p. 156-157) Companies are focusing on customer retention , customer loyalty and customer satisfaction as a key management objectives. The one objective of customer relationship management is the advertising of customer loyalty .(Peppers Rogers 2004 p.12). The greatest benefit of customer service is customer loyalty (Tschohl Franzmeier 1996 p.20).Loyal customers are forcing organization changes.(Montano 2005 p.332)and can improve employee morale and productivity because customers respond positively to company. (Tschohl and Franzmeier 1996 p.20). The motivation for loyal customer based on better products, better service and better market value.(Montano 2005 p.332) . The manager is more likely to achieve improved levels of motivation(Nieto 2006 p.108) Companies have to motivate staff to participate in training process for improving staff performance so that they can achieve customer relationships management strategy. Organization tend to concentrate on performance management and rewards to elicit employee cooperation ,supporting the value management and employee relations in workforce. (Nieto 2006 p.108) 1.2 Aims and Objectives The objective of this research is to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty and to improve employeeà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance to achieve objective in the future. The objectives are that : 1. To evaluate the customer satisfaction which may lead to customer loyalty 2. To explain the relationship between motivation of staff and staff training as well as their effectiveness to improve customer service in order to satisfy customer 3. To establish the appropriate strategies for restaurants in terms of customer relationship management. 4. To give an advice for restaurant , staffs on how to improve their potential in providing so as to satisfy customer. 1.3 Organization background The Thai Square Restaurant Group was founded in 1996 when the first Thai Square opened in The Strand in central London. Thai square restaurant aims to maintain the leader status in the London market and sustainable growth of Thai restaurant market. The currently competition is intensive and the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviour have been changing very rapidly. Many competitors can soon gain the competitive advantage and also gain more market share eventually. The company creates challenges with authentic Thai food, fresh ingredients , excellent service as well as restaurantà ¢Ã¢â€š ¬Ã¢â€ž ¢s design and decoration to be unique and different from the competitors. To address these challenges, the company need to provide a great service in order to gain customer satisfaction and loyalty. Thai square has planned to add value to the customers by capturing customer feedback received by telephone, e-mail, and establishing a knowledge base of problems and solutions. (Interview with resta urant manager of Thai square (Minories) According to the restaurant review, the customers choose Thai square restaurant because its decoration , quality of food and service however the price of food and drink in Thai square restaurant when compare to the competitors is quite high especially todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s economics is critic and the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ behaviour have been changing. They may choose to spent on food and drink which is not too expensive and value for money. Therefore, they will choose somewhere else which is cheaper even if it is not good as Thai square. The increasing competitors and changing consumer behaviour are forcing company to apply the managing customer relationships strategies such as customer loyalty , customer loyalty and customer service so as to meet customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ need. Thai square uses the concept of managing customer relationships strategies to be the optimal solution for this case. (Interview with manager of Thai square (Minories)) In the case of Thai square restaurant, the company grew at a lower rate than last year (2008). Net profit declined by 23% from last year due to economic crisis. In addition, it is affected from changing consumer behaviour.The company applied the idea of customer relationship strategies to meet the customer satisfaction and consequently increase customer loyalty. 1.4 Research Structure The structure of research consists of 6 chapters is as follows; Chapter 1: Introduction This chapter contains aims and objectives of research , organization background which is a case study of this research as well as the structure of this research. Chapter 2: Literature review This chapter focus on all theory and strategies that relate to this research such as motivation theory , staff training , customer service , customer satisfaction and customer loyalty. Chapter 3: Methodology This chapter describe what methodology can be employed in research and what methodology which is applied by this research. This chapter also contains the objectives and goal of this research, research design , sampling method , data collection and data analysis technique as well as the validity of this research. Chapter 4: Data analysis This stage is using Microsoft office excel (Excel) and SPSS program to analyses questionnaireà ¢Ã¢â€š ¬Ã¢â€ž ¢s data. As well as this process will be evaluated data into percentage and mean score in order to show result by bar chart and pie chart in next step. Bar chart and pie chart will help to easily understand the research topic in each questionnaire Chapter 5: Conclusion This chapter provide the conclusion of the questionnaire result is provided to answer the research aims and objectives. Chapter 6 : Recommendations This chapter provide some recommendations for company and its employee as well as further research. Chapter 2 Literature Review As a result of competitive business situation , many businesses need to pay attention to the new method in retaining and creating new customers. Customer loyalty lead to profitability. Companies should develop positive relationship with customers by increasing customer satisfaction. Since customer satisfaction has been an important to establish long à ¢Ã¢â€š ¬Ã¢â‚¬Å" term relationships which may result in customer loyalty and long à ¢Ã¢â€š ¬Ã¢â‚¬Å" run businesses. It is widely known that the cost of retaining an existing customer is much cheaper than attaining a new customer. In addition, increasing a customer loyalty may be achieved by the level of service which is delivered by company. Companies need to develop the quality of service by increasing responsiveness , fulfilling customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs as well as providing consistent service. In many business industries, customer satisfaction has been used as the guiding principle for developing customer relationship management strategies as well as organizing business activities. 2.1 Theories of Motivation 2.1.1 Introduction The motivation in work is à ¢Ã¢â€š ¬Ã…“The processes by which people are enabled to and induced to choose to behave in particular ways (Stevens 2005 p.90). As a result, The motivation could be maintained and improved if it was related with a seek for the methods by the job performance and productivity of members 2.1.2 Need Based Theories The previous idea of human motivation was based on the concept of self-satisfaction which human tries to meet with the happiness and relieve and tries to avoid sadness and distress. However ,this statement, whilst being apparently rational, cannot clarify many ways of human behavior. For example, why do the volunteer charity workers offer their time and attempt for nothing? Why do amateur athletes exert such high levels of effort, whereas a hedonist would prefer to relax? Researchers started to understand that human has other needs and desires which cannot be given an explanation under such a restricted observation of human behavior as hedonism. Therefore, there is the basic principle of needs theories which human motivation is resulted from the absence of an important needs.(Argenti 2002 p.89) Figure 2.1: The Motivation Framework Source: Griffin, R.W. (2003), Fundamentals of Management- Core Concepts and Applications (3rd edn), Houghton Mifflin Company, Boston 2.1.3 Maslows Hierarchy of Needs Yeatts and Hyten (1998 p.62) regarded motivation as a continually changing desire to fulfill changing needs. Maslow supposed that human needs arose in a hierarchy of importance, that was called à ¢Ã¢â€š ¬Ã‹Å"prepotencyà ¢Ã¢â€š ¬Ã¢â€ž ¢. Only the motivators will play a role on the next stage of needs in the hierarchy. Therefore, the act as motivators would be ended when the stage of needs has been fulfilled and the person will pay directly the attention to the next stage of needs in the hierarchy. Maslowà ¢Ã¢â€š ¬Ã¢â€ž ¢s hierarchy of needs is shown in Figure Physiological needs (Food, water, shelter) Safety needs (security, protection) Social needs (sense of belonging, Love) Esteem needs (status, self-esteem) Actualisation Needs (Self-development) Self- Figure 2.2: Maslowà ¢Ã¢â€š ¬Ã¢â€ž ¢s Hierarchy of Needs 2.1.4 Motivation-Hygiene Theory The research observed the link between job satisfaction and productivity with 200 engineers and accountants. The research outcome was the motivation hygiene theory of Herzberg, which proposes that certain factors (intrinsic factors)can result in job satisfaction, while others (hygiene factors) can prevent from dissatisfaction but cannot stimulate satisfaction. Herzberg at el (1959 p.102). Intrinsic factors are factors which are inherent to the job, for instance , the satisfaction of the job itself as well as the recognition and development for success , the availability of chances for the responsibility. On the other hand , hygiene factors are relevant to the environment in which the job performance is achieved. The hygiene factors consist of working conditions , supervision and interpersonal relations , salary as well as the policy and administration of organization. Besides, the importance prerequisite factor , which is needed to influence humanà ¢Ã¢â€š ¬Ã¢â€ž ¢s motivation, is regarded as the hygiene factors. The motivation factor would be able to proceed on the staff and establish job satisfaction and productivity if there were à ¢Ã¢â€š ¬Ã‹Å"goodà ¢Ã¢â€š ¬Ã¢â€ž ¢ hygiene factors which lead the staff to be in a form of à ¢Ã¢â€š ¬Ã‹Å"no dissatisfactionà ¢Ã¢â€š ¬Ã¢â€ž ¢. Consequently, to encourage staffs towards higher productivity, à ¢Ã¢â€š ¬Ã…“while it is important to ensure that the hygiene factors are correct, the manager must manipulate the motivation by attending to job-content issues (e.g. job-enrichment)à ¢Ã¢â€š ¬? (Carson at el 1997 p.136). Job- enrichment entails redesigning jobs to make them more interesting and challenging by allowing provisions to be made for increased responsibility, creativity and autonomy. The Herzbergà ¢Ã¢â€š ¬Ã¢â€ž ¢ research has been criticized because of the research itself and the biased collection of sample (see Holloway 1991). Holloway (1991 p.1) stated that the clerical and production workers à ¢Ã¢â€š ¬Ã‹Å"did not produce the accounts he was seeking, he didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t sample themà ¢Ã¢â€š ¬Ã¢â€ž ¢. Goldthorpe et al (1968 p.11) suggests that other types of employee (such as assembly-line workers) may indeed view work in the way expressed by scientific management and be primarily motivated by financial incentives. A case of workers being primarily motivated by what Herzberg regards as a hygiene factor. The important point to be made from the criticism of Herzberg and from the work of Goldthorpe et al. is that no one theory, be it human relations or scientific management, is likely to apply universally. Different socio-economic groups appear to attach different meanings or have different orientations towards and work (Parker 1972 p.200). While different group s of people may have different attitudes towards work, they are also likely to react differently towards management policies. A model of worker motivation should therefore be able to differentiate between different types of worker and treat the wants, expectations and attitudes towards work as à ¢Ã¢â€š ¬Ã‹Å"culturally determined variables, not psychological constantsà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Goldthorpe 1968 p.178). As a result of the differences of each staff , company should apply a motivation policy so as to encourage an individual behavior and characteristic of its staff. To motivate people with different need and different characteristics is difficult but it would be rewarding and challenging. It can be said that hope is the magic component of motivation. The motivation factors help staffs to do a better job and to increase productivity(Steinberg 1976 p.123) ( Kamin 2002 p.87). The theorists propose that there are four strongest motivation factors which are the achievement : feeing personnel accomplishment for having done a job well , the recognition : being recognized for doing your job well ; for example , being complimented by your boss and receiving an award , the participation : being involved in your work ; having some responsibility for making decisions and the growth : having the opportunity for challenge in the job, such as the chance to learn skills and knowledge. (Kamin 2002 p.87). Manager not only should translate attitude and knowledge into action but also recognize that people have diverse motivations for asking to join a team (Nieto 2006 p.56).Therefore , manager should to be understand in how theories and models can be translated into useful practices (Currie and Procter 2003 p.14) in next step on training and practica l skill Motivation Factors Achievement The work itself Recognition Responsibility Growth Advancement Satisfaction No Satisfaction Hygiene Factors Supervision Company policy Relationship with supervisor Working conditions Salary Relationship with peers Status Security Dissatisfaction No dissatisfaction Figure 2.3: Motivation-Hygiene theory 2.2 Training 2.2.1 Definition of training Training has been defined as the planned activities on the part of an organization to increase job knowledge ,skills or to modify the attitudes and social behavior of the members in ways consistent with the goals of the organization and the requirements of the job (Robin 2003 p.1219)(Anderson and Neil 2001 p.280) Development has been defined as any attempt to improve managerial effectiveness through a planned and deliberate learning process . Methods of training needs / analysis needs. (Wilson 2005 p.149) Job analysis. Job description. Interview with the job holder. Interview with the manager / supervisor. Performance objective. Analysis of competencies. Reasons for training Poor performance and /or productivity. A change in working methods. Introduction of a new technology or equipment requiring new /different skills. Changed or new product range ,after sales etc; Replacement of employees who have been promoted or transferred, and training the employees who are all promoted and replaced. To improve workplace safety.(Ferris, et al 1995 p.154) 2.2.2 Training Methods 2.2.2.1 Attitude training An attitude training is an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s characteristic way of doing or responding to a object or a situation. It is based on the experience and leads to certain behavior or the expression of certain opinions. 2.2.2.2 Methods of attitude training On the job experience placing the trainee within a group whose attitudes are thought to be appropriate .This socialization process tends to produce the desired attitude in the trainee. On the job training :This may involve à ¢Ã¢â€š ¬Ã…“Shadowingà ¢Ã¢â€š ¬? or being attached to a senior employee who has the desired attitudes and personal qualities to influence the employee .(Bohlander 2001 p.235) On the job counseling à ¢Ã¢â€š ¬Ã‹Å"s senior member of the organization with the desired qualities and attitudes is appointed as the mentor to the employee. Off the job training :A group of employees engage on case study activity intended to emphasize relevant and desirable attitudes. Off the job exercises : Role-playing exercises. 2.3 Customer service The small companies should emphasize on creating positive relationships with their customers. Customers with positive dealings with companies are likely to be loyal. There are three fundamental idea which lead to the focus on delivering an outstanding customer service. Firstly, the high level of customer service increases customer satisfaction. Secondly, customer satisfaction leads to customer loyalty. Thirdly, small companies have a possibility in delivering greater customer service than large companies. From those three fundamental idea , it can be concluded that by not concentrating on customer service may endanger the achievement of customer satisfaction and customer loyalty. (Longenecker 2005 p.289) In general , good customer service is to meet customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ expectations by giving the importance and value to them. Their experience in companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ service will decide that not only they want to continue doing the business with companies but also what will they give a word of mouth about companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ service. The good customer service is decided by customers who is given the service. As each customer has different needs and expectations. Therefore, companies need to designed service for individual customers. 2.3.1 Why customer service is important There are a research shows that when employees have a poor view of customer service , this will result in high turnover in companies. Therefore, to increase the quality of service could lead to increase employee retention and customer loyalty. Some people would like to do good work. They may lack skills and so they appear unmotivated, or they may be job-hopping because they have not found work environment that support their talents. By giving the support and training as well as service environment which focus on customer staffs could have tools they need to give customers what they want and deserve. (Kamin 2006 p.1) In addition ,training is important part to improve quality. Good staffs understand that training is crucial for being successful on the job and for future career opportunity. 2.3.2. The value of good service Service is important to customers as well as it is important for business development. The aim of companies by creating more value for customers is to retain customer to their companies. Everyone in companies should help to build value as well as their jobs aim at serving customers. When everyone understand their role in serving customers, there will be the results which are creating goodwill and increasing companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ reputation , decreasing in the case of poor quality , improving the chances of cross à ¢Ã¢â€š ¬Ã¢â‚¬Å"selling and up à ¢Ã¢â€š ¬Ã¢â‚¬Å" selling , gaining in the number of customer retention , reducing employee turnover , making more profit , establishing the goal and performance measure , having competitive advantages and being differences from competitors.(Zemke and Wood 1999 p.12) 2.3.3 How to provide good customer service Most customers have common expectations. They need companies to deliver an outstanding service , solve and realize their problems as well as make an apology if anything went wrong. To determine customer satisfaction companies need to meet their customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs. Moreover, there are some methods which could help to build customer satisfaction. Firstly , companies should give the attention to customers all the time. Secondly, companies have to listen to customers in the way of understanding what they really need.( Aguilar and Stokes 1995 p.3-7) 2.4. Customer Loyalty As the purpose of increasing profit by continually satisfying customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s need becomes more prevalent, the significance of meeting customers satisfaction and increasing their loyalty becomes more important in the competitive business (Disney 1999 p.491). As a result, business owner who want to be successful in the long term should encourage customers visits and make more sales. Good business owner have known and understood this situation well and devoted much of their consideration to ongoing and increasing sales through a variety of marketing activities. Business owner of subtle products should do the same for supporting competitive advantages( Disney 1999 p.491)(GrÃÆ' ¶nroos 1990 p.3). Moreover , since the need of focusing marketing attempt on maintaining existing customers grow to be the principle of marketers (GrÃÆ' ¶nroos 1990 p.3), the topic of customer loyalty, which aim to increase the regularity of a customers behavior and the possibility of cross-selling, has been received more consideration recently (Buttle and Burton 2002 p.217; Dick and Basu 1994 p.99). In this part, the customer loyalty, the different types of loyalty, characteristic of service and service loyalty and the benefits which companies may gain by increasing customer loyalty, plus the related factors which may affect customer loyalty, will be discussed. 2.4.1 The Origin and Meaning of Customer Loyalty The first approach is that loyalty is a surrogate of retention; in other words, a customer who keep on buying one product or service is a loyal customer. However, the second approach regards customer loyalty as a mental conception with an affective or attitudinal component, which could in fact reflect the essence of retention ( Buttle and Burton 2002 p.217;Ennew and Binks 1996 p.219). Loyalty is unlike repeat buying behavior; loyalty includes an attitudinal component which should firstly come to mind before repurchasing products or services (Buttle and Burton 2002 p.217; Dick and Basu 1994 p.99). Therefore , loyalty is a state of being faithful and honest to a particular product or service, and proving such faithfulness and honesty. On the other hand ,repeating purchase only represents frequent occurrence of the purchasing behavior which persists in a given period of time. The meaning of loyalty and repurchase have common characteristics because of the frequency of use increasing when there is a high level of loyalty (Liddy 2000 p.351). Consequently, frequent customer should not be regarded as loyal customer because frequent customer possibly purchases product or service from several different companies. Moreover, customers purchasing behavior could be changed by different situational factors. Buttle and Burton (2002 p.217) stated a characterization of loyalty from a companys head of customer relationship division: Its about having had experiences of things that you feel are important. Putting it in personal terms, you build loyalty to your friends through personal experiences youve shared. Customer loyalty really is like friendship (p. 218). This argument implied that although many customers may carry on to purchase with particular sellers, they could be unfaithful to the product or service sellers. Hence, by explaining the knowledge of customer loyalty, many attempts has been dedicated to classify the different types of customer loyalty. Moreover, to understand the differences between customer loyalty to goods and services as well as the typologies and the origins of customer loyalty, the benefits that businesses could obtain from increasing customer loyalty have been suggested by many authors. With the knowledge of both the characteristics of service loyalty and the promising benefits received from increasing customer loyalty as well as the importance of retaining existing customers could be obtained. 2.5 Customer Satisfaction Generally , most customers do not criticize about their dissatisfying experiences of product or service. However , they could change to another sellers ( Boshoff 1999 p.236). If the seller cannot offer what customer want, there are many other different sellers which provide similar products or services in the market. To sum up, sellers who want to attract or retain customers have to meet customers needs and satisfaction (Oliver 1998 p.14 ). Customer satisfaction has become increasingly to sellerà ¢Ã¢â€š ¬Ã¢â€ž ¢s attention during the past decades. Nevertheless, customer satisfaction has been one of the most unquestionable theory of the modern management field (Oliver 1996 p.11-12 ). The idea of customers satisfaction have a clear, reasonable concept. Moreover, it is commonly understood that customer satisfaction could lead to customer loyalty as well as result in higher future profit(Oliver 1996 p.11-12). In many business industries, customer satisfaction has been used as the guiding principle for developing CRM strategies as well as organizing business activities. However, customer satisfaction should not be an objective by itself. Customer satisfaction should be employed as a method for developing the companys performance (Martensen et al. 2000 p.544-53). A number of empirical researches have revealed a relation between customer satisfaction, customer loyalty, and the economic performance of a company while customer satisfaction has been evaluated in different ways, for example, stock market value, added market value and return on investment (Anderson et al. 1994 p.53-66 ; Eklof et al. 1999 p.514-22). On the other hand, the topic about the background of customer satisfaction, the relationship between customer satisfaction and customer loyalty as well as customers post-purchase behavior are presently arguable. To understand the idea of satisfaction undoubtedly and realize the benefits of customer satisfaction, relation between customer satisfaction and related matter are the main significance in this study. 2.5.1 Definition of Satisfaction Customer satisfaction has developed into one of the main purposes for business since the 1990s. Johnson and Fornell (1991 p.267-86) termed satisfaction as a general assessment of customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s purchasing and consuming experience. In a few years later, Oliver (1996 p.11-12) provided the recognized definition of satisfaction, which he stated to be linkage with the theoretical and empirical evidence to date: Satisfaction is the consumers fulfillment response. It is a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-relate fulfillment, including levels of under or over-fulfillment( p. 13). As a result of the importance of satisfaction, many businesses initiate to assign their job to evaluate how satisfied their customers are and to observe how satisfaction ratings affect customer retention and their profit (Bolton 1998 p.45-65). 2.5.2 Importance of Customer Satisfaction In 1990s, there was a prevalent knowledge that satisfaction ratings has been in fact a process to reach strategic purposes, for example, customer retention which is understood to have an effect on companies profits directly (Jones and Sasser 1995 p.88-101). To concentrate on increasing satisfaction is necessary since satisfied customers have more potential to come back the same shop or repurchase the same product or service (Reichheld 1996). Furthermore, customer satisfaction is regarded as condition for customer retention and loyalty, and apparently it is important to understand economic target such as market share, return on investment and profitability(Hackl and Westlund 2000 p.820-25).

A Life of Purpose Essay -- essays research papers

When you live your life based on sentiments, trying not to hurt everyone’s feelings or doing things just because it feels good to do it, you’ll get nowhere twice as fast. Do not live by tradition either. If you do the same things the same way you have always done them, you will continue to get the same results. Do not live by tradition, it is an enemy of progress. Live by purpose. Ask yourself, â€Å"How can I do it better this year than I did last year?† Success brooks no argument. It announces itself. Every morning before you set about the day’s work, ask God for directions. He is a God of plan and productivity. He set to work for 6days and the whole of the universe came into existence. Our Lord ministered for three and a half years and the whole world changed. That is effectiveness. â€Å"Efficiency† means to do things well; â€Å"effectiveness† means to get results. Strive not only to be efficient, go for effectiveness. When you get results people will bow to you. People who are going nowhere keep waiting for the right time, or a better day. People who are going somewhere know that today is a better day. â€Å"Blessed is the man who walketh not in the counsel of the ungodly. Nor standeth in the way of sinners, nor sitteth in the seat if the scornful†¦.And he shall be like a tree planted by the rivers if water that bringeth forth his fruit in his season; his leaf also shall not wither: and whatsoever he doeth shall prosper. The ungodly are not so: but are like the chaff which the wind dri... A Life of Purpose Essay -- essays research papers When you live your life based on sentiments, trying not to hurt everyone’s feelings or doing things just because it feels good to do it, you’ll get nowhere twice as fast. Do not live by tradition either. If you do the same things the same way you have always done them, you will continue to get the same results. Do not live by tradition, it is an enemy of progress. Live by purpose. Ask yourself, â€Å"How can I do it better this year than I did last year?† Success brooks no argument. It announces itself. Every morning before you set about the day’s work, ask God for directions. He is a God of plan and productivity. He set to work for 6days and the whole of the universe came into existence. Our Lord ministered for three and a half years and the whole world changed. That is effectiveness. â€Å"Efficiency† means to do things well; â€Å"effectiveness† means to get results. Strive not only to be efficient, go for effectiveness. When you get results people will bow to you. People who are going nowhere keep waiting for the right time, or a better day. People who are going somewhere know that today is a better day. â€Å"Blessed is the man who walketh not in the counsel of the ungodly. Nor standeth in the way of sinners, nor sitteth in the seat if the scornful†¦.And he shall be like a tree planted by the rivers if water that bringeth forth his fruit in his season; his leaf also shall not wither: and whatsoever he doeth shall prosper. The ungodly are not so: but are like the chaff which the wind dri...

Assess The View That The Nuclear Family Is No Longer The Norm

The nuclear family was commonly seen in many countries of the world due to its practicality and replaced the extended family in most societies. The nuclear family is defined by George Peter Murdock as a married male and female couple raising one or more children in one household.This structure became the norm in modern society as it fulfils Murdock’s 4 functions of the family: Sexual; helps maintain a healthy and stable relationship between the parents, Reproductive; to continue the population and produce workers for society, Economic; to support the family by working in society and sharing roles between the man and woman, Education; to serve as a source of primary socialisation for children so that they may function properly in society. Sociobiologists believe that our behaviour is due to biological instincts.The nuclear family proved that it worked so was continued to be used as it was seen crucial to the survival of our species and zoologist, Desmond Morris mentioned that à ¢â‚¬ËœMost successful cultures use the nuclear family’. The ‘cereal packet family’ is a term given by Edmund Leech in 1967 when he recognised the power of the image of the nuclear family. It’s a socially constructed model laden with assumptions of how families ought to be. Such an image creates a normalised social construction of what a family should look like. However, many other family structures are being used which suggests that the nuclear family is not the norm.For example, the Kibbutz lived in an extended family structure, meaning that their entire family lived together and not just their immediate family. The Nayar tribe are an example of people who used the extended family due to living in poverty. The wives would get support from family members and work together to raise the children whilst the men would go out and provide for the family. Felicity Edholm critiqued Murdock’s idea of the nuclear family by saying, ‘the family is sociall y constructed. ’ This means that it has varied from culture and is also not biological for humans.Therefore, Murdock defined the nuclear family from his cultural perspective and completely ignored others. Edholm referred to this as ‘The Unnatural Family’. In the UK today, many other family structures are in place due to a number of things. Since the early 1990s, divorce rates have increased by a fair amount, creating lone-parent families. This also led to a lot of people remarrying, creating reconstituted (step) families. These go against Murdock’s nuclear family due to having both parents living separately or having children from different relationships.In fact, these family structures have become more common than the nuclear family itself. Recently, same sex marriages have been approved in many places around the world, allowing gay couples to start families of their own. This also goes against Murdock’s idea of the nuclear family which involved a couple each of a different sex. In conclusion, the nuclear family is no longer considered the norm due to mass increase of lone-parent and reconstituted families because of a divorce being extremely to get. Although the nuclear family may well work and be very practical in society, it just isn’t easily accessed by many people.

Night World : Witchlight Chapter 12

They were all on their feet by now. Keller's early warning system was screaming hysterically. â€Å"I can't stand it anymore,† Diana hissed. â€Å"What's going on?† Just then, Nissa said in a quenched voice, â€Å"All right, we will. Yes. â€Å"Bye.† She carefully replaced the handset. Then she turned very slowly to face the others. Or not to face them exactly. She was looking down at the floor in an unfocused way that scared Keller to death. â€Å"Well, what is it?† Keller growled. Nissa opened her mouth and raised her eyes to look at Winnie. Then she looked down again. â€Å"I'm sorry,† she said. â€Å"Winnie, I don't know how to say this.† She swallowed and then straightened, speaking formally. â€Å"The Crone of all the Witches is dead.† Winnie's eyes went huge, and her hands flew to her throat. â€Å"Grandma Harman!† â€Å"Yes.† â€Å"But how?† Nissa spoke carefully. â€Å"It happened yesterday in Las Vegas. She was outside her shop, right there on a city street, in broad daylight. She was attacked†¦ by three shapeshifters.† Keller stood and listened to her pounding heart. Winnie breathed, â€Å"No. That's not possible.† â€Å"A couple of wolves and a tiger. A real tiger, Keller, not any smaller cat. There were human witnesses who saw it. It's being reported as some bizarre escape from a private zoo.† Keller stood rigid. Control, control, she thought. We don't have time for grieving; we've got to figure out what this means. But she couldn't help thinking about Grandma Harman's good old face. Not a beautiful face, not a young face, but a good one, with intelligence and humor in the keen gray eyes. A face with a thousand wrinkles-and a story to go with each one. How would Circle Daybreak ever get along without her? The oldest witch in the world, the oldest Hearth-Woman. Winnie put both hands to her face and began to cry. The others stood silently. Keller didn't know what to do. She was so bad at these emotional things, but nobody else was stepping forward. Nissa was even less good at dealing with emotion, and right now her cool face was sympathetic and sad but distant. Iliana looked on the verge of tears herself, but uncertain. Galen was staring emptily across the room with something like despair. Keller awkwardly put an arm around Winnie. â€Å"Come on, sit down. Do you want some tea? She wouldn't like you to cry.† All pretty stupid things to say. But Winnie buried her strawberry-blond head against Keller's chest, sobbing. â€Å"Why? Why did they kill her? It isn't right.† Nissa shifted uneasily. â€Å"Paulie said something about that, too. He said we should turn on CNN.† Keller set her teeth. â€Å"Where's the remote?† she said, trying not to sound rough. Iliana picked it up and punched in a channel. An anchorwoman was speaking, but for a second Keller couldn't take in what she was saying. All she could see were the words on the screen: â€Å"CNN SPECIAL REPORT: ANIMAL PANIC.† And the footage, rough video from somebody's camcorder. It showed an unbelievable scene. An ordinary city street, with skyscrapers in the background-and in the foreground ordinary-looking people all mixed up with†¦ shapes. Tawny shapes. About the same size she was in panther form, and sinuous. They were on top of people. Four of them†¦ no, five. Mountain lions. They were killing the humans. A woman was screaming, flailing at an animal that had her arm in its mouth to the elbow. A man was trying to pull another lion off a little boy. Then something with a white-tipped muzzle ran directly at the camera. It jumped. There was a gasping scream and for an instant a glimpse of a wide-open mouth filled with two-inch teeth. Then the video turned to static. â€Å"-that was the scene at the La Brea tar pits in Los Angeles today. We now go to Ron Hennessy, live outside the Los Angeles Chamber of Commerce†¦Ã¢â‚¬  Keller stood frozen, her fists clenched in helpless fury. â€Å"It's happening everywhere,† Nissa said quietly from behind her. â€Å"That's what Paulie said. Every major city in the U.S. is being attacked. A white rhino killed two people in Miami. In Chicago, a pack of timber wolves killed an armed police officer.† â€Å"Shapeshifters,† Keller whispered. â€Å"Yes. Killing humans openly. They may even be transforming openly. Paulie said that some people claimed to see those Chicago wolves change. She took a deep breath and spoke slowly. â€Å"Keller, the time of chaos at the end of the millennium†¦ it's happening now. They can't cover this up with a â€Å"private zoo† story. This is it-the beginning of the time when humans find out about the Night World.† Diana looked bewildered. â€Å"But why would shapeshifters start attacking humans? And why would they kill Grandma Harman?† Keller shook her head. She was rapidly approaching numbness. She glanced at Galen and saw that he felt exactly the same. Then there was a choked sound beside her. â€Å"That's the question-why,† Winnie said in a thick voice. Usually, with her elfin features and mop of curls, she looked younger than her age. But right now, the skin on her face was drawn tight, and her birdlike bones made her look almost like an old woman. She turned on Keller and Galen, and her eyes were burning. â€Å"Not just why they're doing it, why they're being allowed to do it. Where's the First House while all this is going on? Why aren't they monitoring their own people? Is it because they agree with what's happening?† The last words were snapped out with a vicious-ness that Keller had never heard in Winfrith before. Galen opened his mouth, then he shook his head. â€Å"Winnie, I don't think-â€Å" â€Å"You don't think! You don't know? What are your parents doing? Are you saying you don't know that?† â€Å"Winnie-â€Å" â€Å"They killed our oldest leader. Our wise woman. You know, some people would take that as a declaration of war.† Keller felt stricken and at the same time furious at her own helplessness. She was in charge here; she should be heading Winnie off. But she was a shapeshifter like Galen. And along with the ability to transform and the exquisitely tuned senses, they both shared something unique to their race. The guilt of the shapeshifters. The terrible guilt that went back to the ancient days and was part of the very fabric of Kellers mind. No shapeshifter could forget it or escape it, and nobody who wasn't a shapeshifter could ever understand. The guilt was what held Galen standing there while Winnie yelled at him, and held Keller unable to interrupt. Winnie was right in front of Galen now, her eyes blazing, her body crackling with latent energy like a small but fiery orange comet. â€Å"Who woke that dragon up, anyway?† she demanded. â€Å"How do we know the shapeshifters aren't up to their old tricks? Maybe this time they're going to wipe the witches out completely-â€Å" â€Å"Stop it!† It was Hiana. She planted herself in front of Winnie, small but earnest, a little ice maiden to combat the witch's fire. Her nose was pink and swollen, and she was still wearing those teddy bear slippers, but to Keller she somehow looked valiant and magnificent. â€Å"Stop hurting each other,† she said. â€Å"I don't understand any of this, but I know that you're not going to get anywhere if you fight. And I know you don't want to fight.† All at once, she flung her arms around Winnie. â€Å"I know how you feel-it's so awful. I felt the same way when Grandma Mary died, my mom's mother. All I could think of was that it was just so unfair.† Winfrith hesitated, standing stiffly in Diana's embrace. Then, slowly, she lifted her own arms to hold Iliana back. â€Å"We need her,† she whispered. I know. And you feel mad at the people who killed her. But it's not Galen's fault. Galen would never hurt anybody.† It was said with absolute conviction. Hiana wasn't even looking at Galen. She was stating a fact that she felt was common knowledge. But at the same time, now that she was off her guard, her expression was tender and almost shining. Yes, that's love, all right, Keller thought. And it's good. Very slowly, Winnie said, ‘I know Galen wouldn't. But the shapeshifters–â€Å" â€Å"Maybe,† Galen said, â€Å"we should talk about that† If Winnie's face was pinched, his was set in steel. His eyes were so dark that Keller couldn't distinguish the color. â€Å"Maybe we should talk about the shapeshifters,† he said. He nodded toward the kitchen table, which was still strewn with the parchments. â€Å"About their history and about the dragons.† He looked at Diana. â€Å"If there's any chance of-of a promise ceremony between us, it's stuff you ought to know.† Iliana looked startled. â€Å"He's right,† Nissa said in her calm voice. â€Å"After all, that's what we were doing to start with. It's all tied together.† Keller's whole body was tight. This was something that she very much didn't want to talk about But she refused to give in to her own weakness. With a tremendous effort, she managed to say steadily, â€Å"All right. The whole story.† â€Å"It started back in the days humans were still living in caves,† Galen said when they were all sitting down at the kitchen table again. His voice was so bleak and controlled that it didn't even sound like Galen. â€Å"The shapeshifters ruled then, and they were brutal. In some places, they were just the totem spirits who demanded human sacrifice, but in others†¦Ã¢â‚¬  He searched through the parchments, selected one. â€Å"This is a picture of a breeding pen, with humans in it. They treated humans exactly the way humans treat cattle, breeding them for their hearts and livers. And the more human flesh they ate, the stronger they got.† Iliana looked down at the parchment scrap, and her hand abruptly clenched on a tissue. Winnie listened silently, her pointed face stern. â€Å"They were stronger than anyone,† Galen said. â€Å"Humans were like flies to them. The witches were more trouble, but the dragons could beat them.† Iliana looked up. â€Å"What about the vampires?† â€Å"There weren't any yet,† Galen said quietly. â€Å"The first one was Maya Hearth-Woman, the sister of Hellewise Hearth-Woman. She made herself into a vampire when she was looking for immortality. But the dragons were naturally immortal, and they were the undisputed rulers of the planet. And they had about as much pity for others as a 7. rex has.† â€Å"But all the shapeshifters weren't like that, were they?† Iliana asked. â€Å"There were other kinds besides the dragons, right?† â€Å"They were all bad,† Keller said simply. â€Å"My ancestors–the big felines-were pretty awful. But the bears and the wolves did their share.† â€Å"But you're right, the dragons were the worst,† Galen said to Iliana. â€Å"And that's who my family is descended from. My last name, Drache, means ‘dragon.' Of course, it was the weakest of the dragons that was my ancestor. The one the witches left awake because she was so young.† He turned to Winnie. â€Å"Maybe you'd better tell that part. The witches know their own history best.† Still looking severe, Winnie thumbed through the parchment scraps until she found one. â€Å"Here,† she said. ‘It's a picture of the gathering of the witches. Hecate Witch-Queen organized it. She was Hellewise's mother. She got all the witches together, and they went after the shapeshifters. There was a big fight. A really big fight.† Winnie selected another piece of scroll and pushed it toward Diana. Diana gasped. The parchment piece she was looking down at was almost solid red. â€Å"It's fire,† she said. ‘It looks like-it looks like the whole world's on fire.† Galen's voice was flat. â€Å"That's what the dragons did. Geological records show that volcanoes all over the world erupted around then. The dragons did that. I don't know how; the magic's lost. But they figured that if they couldn't have the world, nobody else would, either.† â€Å"They tried to destroy the world,† Keller said. â€Å"And the rest of the shapeshifters helped.† ‘It almost worked, too,† Winnie said. â€Å"But the gathering of witches managed to win, and they buried all the dragons alive. I mean, they put them to sleep first, but then they buried them in the deepest places of the earth.† She bit her lip and looked at Galen. â€Å"Which probably wasn't very nice, either.† â€Å"What else could they do?† Galen said quietly. â€Å"They left the dragon princess alive-she was only three or four years old. They let her grow up, under their guidance. But the world was a scorched and barren place for a long time. And the shapeshifters have always been†¦ the lowest of all the Night People.† â€Å"That's true,† Nissa put in, her voice neither approving nor disapproving, simply making an observation. â€Å"Most Night People consider shapeshifters second-class citizens. They try to keep them down. I think, underneath, that they're still afraid of them.† â€Å"And there's never been an alliance between the shapeshifters and the witches,† Keller said. She looked directly at Diana. â€Å"That's why the promise ceremony is so important. If the shapeshifters don't side with the witches, they're going to go with the vampires-â€Å" She stopped abruptly and looked at Galen. He nodded. â€Å"I was thinking the same thing.† â€Å"Those animal attacks,† Keller said slowly. ‘It sounds as if the shapeshifters are already making their decision. They're helping to bring about the time of chaos at the end of the millennium. They're letting the whole world know that they're siding with the vampires.† There was a shocked silence. â€Å"But how can they decide?† Winnie began. â€Å"That's just it,† Nissa said. â€Å"The question is, is it just the ordinary shapeshifters who're doing it, or is it official? In other words, has the First House already decided?† Everyone looked at Galen. â€Å"I don't think so,† he said. â€Å"I don't think they'll make any decision yet, at least not in public. As for what they're doing in private, I don't know.† His voice was still flat; it made no excuses. He looked around the table, facing all of them. â€Å"My parents are warriors. They don't belong to Circle Daybreak, and they don't like the witches. But they don't like the vampires, either. More than anything, they'll want to be on whichever side is going to win. And that depends on which side gets the Wild Powers.† â€Å"I think they want something else,† Keller said. â€Å"like?† They want to know that the witches are treating them fairly and not just trying to use them. I mean, if they thought that Circle Daybreak had found the Witch Child but wasn't going to promise her to their heir, well, they wouldn't be happy. It's not just a matter of having a kinship bond with the witches. It's a matter of feeling they're being treated as equals.† Nissa's light brown eyes narrowed, and she seemed almost to smile. â€Å"I think you've summed it up very well.† â€Å"So what it all comes down to,† Keller said pointedly, â€Å"is what happens on Saturday night. If there's a promise ceremony, it means the witches have found the Wild Power and that they're willing to tie her to the shapeshifters. If not†¦Ã¢â‚¬  She let the sentence trail off and looked at Hiana. There, she thought. I've put it so plainly and simply, you can't deny it now. And you can't help but see what's at stake. Diana's eyes were like faraway violet storm clouds. Keller couldn't tell what she was thinking. Maybe that the situation couldn't be denied but that she herself wasn't involved. Winnie took a deep breath. â€Å"Galen.† Her face was still drawn and unhappy, but the burning anger in her eyes was gone. She met Galen's gaze directly. Tm sorry,† she said. â€Å"I shouldn't have said those things before. I know you're on our side. And I'm not like those people who don't trust the shapeshifters.† Galen smiled at her faintly, but his eyes were serious. â€Å"I don't know. Maybe you shouldn't trust us. There are things in our blood-you can't get rid of the dragon completely.† It was strange. At that moment, his eyes looked not only dark but almost red to Keller. Exactly the opposite of their usual golden-green. It was as if a light were smoldering somewhere deep inside them. Then Winnie abruptly extended her hand across the table. â€Å"I know you,† she said. â€Å"And there's nothing bad in your blood. I won't mistrust you again.† Galen hesitated one instant, then reached out with something like gratitude and took her hand. â€Å"Thanks,† he whispered. â€Å"Hey, if I were the Witch Child, I'd promise to you in a minute,† Winnie said. Then she sniffled, but her smile was much more like the old Winnie's smile. Keller glanced at Iliana almost casually and was riveted by what she saw. The girl had changed again. Now she didn't look like a princess or an ice maiden but like a very young soldier about to go into battle. Or maybe a human sacrifice who could save her tribe by jumping into a volcano. Her hair seemed to shine, silvery and pale, and her eyes were deep, deep violet in her small face. Her slight shoulders were back, and her chin was determined. Slowly, staring at something invisible in the center of the table, Iliana stood up. As soon as the motion drew their attention, the others fell quiet. It was obvious to everyone that something important was happening. Iliana stood there, her hands clenched by her sides, her chest rising and falling with her breathing. Then she looked at Galen. Finally, she looked at Keller. Tm not the Witch Child any more than Winnie is. And I think you know that by now. But†¦Ã¢â‚¬  She took a breath, steadied herself. Keller held her own breath. â€Å"But if you want me to pretend to be, I'll do it. I'll go to the promise ceremony with Galen-I mean, if hell do it with me.† She gave a half-embarrassed glance at Galen, looking shy and almost apologetic. â€Å"Will he ever!† Winnie said enthusiastically. Keller could have kissed her. Galen himself didn't rise to the occasion properly at all; instead, he opened his mouth, looking uncertain. Fortunately, Iliana was going on. â€Å"Then I'll go through with it. And maybe that will be enough for the shapeshifters to join with the witches, as long as they don't find out I'm a fake.† She looked unhappy. She was so adamant that for a moment Keller was shaken. Could it be she wasn't the Wild Power? But no. Keller knew she was. She just hasn't awakened her power yet. And if she continued to deny it, she never would. She said, â€Å"Thank you, Iliana. You don't know how much, how many lives you're going to save. Thank you.† Then the excitement got the better of her, and she took Iliana by the arm and gave her a sort of shaking squeeze of affection. â€Å"You're a trooper!† Winnie said, and hugged her hard. â€Å"I knew you'd come through all the time, I really did.† Nissa smiled at her with genuine approval. Galen was smiling, too, although there was something in his eyes†¦ â€Å"There's just one thing,† Iliana said a little bit breathlessly, rubbing her arm where Keller had gripped it. â€Å"Ill do this. I said I would. But I have two conditions.† Keller's excitement deflated. â€Å"Conditions?† â€Å"You can have anything you want,† Winnie said, blinking away happy tears. â€Å"Cars, clothes, books†¦Ã¢â‚¬  â€Å"No, no, I don't want things,† Diana said. â€Å"What I mean is, I'm doing this because I can't just stand around and not do anything when stuff like that is going on.† She shivered. â€Å"I have to do anything I can to help. But. I'm still not the right person. So the first condition is that while I'm pretending to be the Wild Power, you guys have somebody out looking for the real one.† Keller said smoothly, â€Å"I'll tell Circle Daybreak. They'll keep looking and checking other Harmans. They'll do it for as long as you want them to.† They would, too. It was a small price to pay. â€Å"And the other condition?† Keller asked. â€Å"I want to go to Jaime's party on Saturday.† Instant uproar. Even Nissa was talking over people. Keller cut short her own exclamations and gestured for everybody to shut up. Then she looked Diana dead in the eye. ‘It's impossible. And you know it's impossible. Unless you've found a way to be in two places at once.† â€Å"Don't be stupid,† Diana said. That small, determined chin was tight. â€Å"I mean before the promise ceremony thing. I want to go just for an hour or two. Because she's one of my very best friends, and she's gotten attacked twice because of me.† â€Å"So what? You're already making it up to her. You're saving her life and her twin brother's life and her parents' lives-â€Å" â€Å"No, I'm not. I'm faking being a Wild Power when I know it isn't true. I'm acting a lie.† There were tears in Diana's eyes now. â€Å"But I'm not going to hurt Jaime's feelings, and I'm not going to break my promise to her. And that's that. So if you want me to go through with your little charade, I'll do it, but I want to go to the party first.† There was a silence. Well, she's stubborn, I'll give her that, Keller thought. Once she decides on something, she absolutely won't be budged on it. I guess that will be helpful when the Wild Powers fight the darkness someday. But right now, it was simply infuriating. Keller drew a very long breath and said, â€Å"Okay.† Winnie and Nissa looked at her sharply. They hadn't expected her to give in so fast, and they were undoubtedly wondering if their boss had some trick up her sleeve.

Aesops Fable (ESL) Lesson Plan - The Ant and the Dove

Aesop's Fable (ESL) Lesson Plan - The Ant and the Dove An Ant went to the bank of a river to quench its thirst, and being carried away by the rush of the stream, was on the point of drowning. A Dove sitting on a tree overhanging the water plucked a leaf and let it fall into the stream close to her. The Ant climbed onto it and floated in safety to the bank. Shortly afterward, a birdcatcher came and stood under the tree and laid his lime-twigs for the Dove, which sat in the branches. The Ant, perceiving his design, stung him in the foot. In pain, the birdcatcher threw down the twigs, and the noise made the Dove take wing. Moral One good turn deserves another Key Vocabulary Words and Phrases bank of a river: the side of the river where you can standto quench your thirst: to drink when you are thirstyon the point of: just about to do somethingto drown: to die in the water because you cant swimto overhang: to be in a position over something elsetwigs: small branches usually with leaves attachedto perceive: to understandOne good turn deserves another: If someone does something to help you, you should do something to help him/her when possible. Questions/Discussion What did the Dove do for the Ant?What did the Ant do for the Dove?Vocabulary Building: Make a list of words related to these categories presented in the fable:​watertreesanimalsDo you have any stories/fables in your culture that has a similar message? If so, try to tell the story or fable in English.Tell a story of when you helped someone who helped you. Explain why.

Free Essays on Cognitive Therapy For Depression

Cognitive behavioral therapy helps improve people’s moods and behavior by changing their way thinking; also, how they interpret events and talk to themselves. This form of psychotherapy helps guide people into thinking more realistically and teaches them coping strategies to deal with their depression. Cognitive therapy is in most cases a short- term treatment that can have long-term results. I will discuss depression in adolescence and how it effects personal adjustments, which may often continue into adulthood. I will also discuss depression in the elderly. There are different approaches to treating depression, the main approach that will be discussed is cognitive behavioral therapy, which is a way to break the cycle for depression. What is Cognitive Behavioral Therapy? Cognitive behavior therapy helps people break the connections between difficult situations and their habitual reactions to them. This can be reactions such as fear, rage or depression, and self-defeating or self-damaging behavior. It also teaches people how to calm their mind and body, so they can feel better, think more clearly, and make better decisions. Cognitive therapy also teaches people how certain thinking patterns are causing their symptoms. This is accomplished by giving people a distorted picture of what's going on in their life, and making them feel anxious, depressed or angry for no good reason.(Francis, 2000) When people are in behavior therapy and cognitive therapy, it provides them with various tools for stopping their symptoms and getting their life on a more satisfying track. In cognitive therapy, the therapist takes an active part in solving a patient’s problems. He or she doesn't settle for just nodding wisely while the patient carries the whole burden of finding the answers they came to therapy for initially. Cognitive therapists teach patients to identify their negative thoughts, recognize their erroneous nature ... Free Essays on Cognitive Therapy For Depression Free Essays on Cognitive Therapy For Depression Cognitive behavioral therapy helps improve people’s moods and behavior by changing their way thinking; also, how they interpret events and talk to themselves. This form of psychotherapy helps guide people into thinking more realistically and teaches them coping strategies to deal with their depression. Cognitive therapy is in most cases a short- term treatment that can have long-term results. I will discuss depression in adolescence and how it effects personal adjustments, which may often continue into adulthood. I will also discuss depression in the elderly. There are different approaches to treating depression, the main approach that will be discussed is cognitive behavioral therapy, which is a way to break the cycle for depression. What is Cognitive Behavioral Therapy? Cognitive behavior therapy helps people break the connections between difficult situations and their habitual reactions to them. This can be reactions such as fear, rage or depression, and self-defeating or self-damaging behavior. It also teaches people how to calm their mind and body, so they can feel better, think more clearly, and make better decisions. Cognitive therapy also teaches people how certain thinking patterns are causing their symptoms. This is accomplished by giving people a distorted picture of what's going on in their life, and making them feel anxious, depressed or angry for no good reason.(Francis, 2000) When people are in behavior therapy and cognitive therapy, it provides them with various tools for stopping their symptoms and getting their life on a more satisfying track. In cognitive therapy, the therapist takes an active part in solving a patient’s problems. He or she doesn't settle for just nodding wisely while the patient carries the whole burden of finding the answers they came to therapy for initially. Cognitive therapists teach patients to identify their negative thoughts, recognize their erroneous nature ...

Use Conditional Probability to Calculate Intersections

Use Conditional Probability to Calculate Intersections The conditional probability of an event is the probability that an event A occurs given that another event B has already occurred. This type of probability is calculated by restricting the sample space that we’re working with to only the set B. The formula for conditional probability can be rewritten using some basic algebra. Instead of the formula: P(A | B) P(A ∠© B) /P( B ), we multiply both sides by P( B ) and obtain the equivalent formula: P(A | B) x P( B) P(A ∠© B). We can then use this formula to find the probability that two events occur by using the conditional probability. Use of Formula This version of the formula is most useful when we know the conditional probability of A given B as well as the probability of the event B. If this is the case, then we can calculate the probability of the intersection of A given B by simply multiplying two other probabilities. The probability of the intersection of two events is an important number because it is the probability that both events occur. Examples For our first example, suppose that we know the following values for probabilities: P(A | B) 0.8 and P( B ) 0.5. The probability P(A ∠© B) 0.8 x 0.5 0.4. While the above example shows how the formula works, it may not be the most illuminating as to how useful the above formula is. So we will consider another example. There is a high school with 400 students, of which 120 are male and 280 are female. Of the males, 60% are currently enrolled in a mathematics course. Of the females, 80% are currently enrolled in a mathematics course. What is the probability that a randomly selected student is a female who is enrolled in a mathematics course? Here we let F denote the event â€Å"Selected student is a female† and M the event â€Å"Selected student is enrolled in a mathematics course.† We need to determine the probability of the intersection of these two events, or P(M ∠© F). The above formula shows us that P(M ∠© F) P( M|F ) x P( F ). The probability that a female is selected is P( F ) 280/400 70%. The conditional probability that the student selected is enrolled in a mathematics course, given that a female has been selected is P( M|F ) 80%. We multiply these probabilities together and see that we have an 80% x 70% 56% probability of selecting a female student who is enrolled in a mathematics course. Test for Independence The above formula relating conditional probability and the probability of intersection gives us an easy way to tell if we are dealing with two independent events. Since events A and B are independent if P(A | B) P( A ), it follows from the above formula that events A and B are independent if and only if: P( A ) x P( B ) P(A ∠© B) So if we know that P( A ) 0.5, P( B ) 0.6 and P(A ∠© B) 0.2, without knowing anything else we can determine that these events are not independent. We know this because P( A ) x P( B ) 0.5 x 0.6 0.3.   This is not the probability of the intersection of A and B.

Riodan Manufacturing Virtual Organization Assignment

Riodan Manufacturing Virtual Organization - Assignment Example This may be attributed to some members playing multiple roles. To address this, I will ensure that only the most able and experienced members of the team play the central role in addition to giving much focus to the difference for a higher level of effectiveness. Another barrier might be breakdown in communication resulting from misunderstanding or proper communication channels. I will solve this through ensuring members of the particular team bond in a bid to developing associations. The measures that will be put in place in a bid to ensure there is evaluation of the team and determine if the team is operating successfully include setting of targets in alignment with the company objectives. Whenever there is any deviation then a proper audit of the team needs to be conducted to ascertain the cause of the deviation and the necessary corrective measures. 2. Which of the available conflict management strategies is most appropriate for the current situation with Clyde and Dan? Provide your rationale, including what factors you considered in making your selection. The conflict management strategy that is the most appropriate for the current situation with Clyde and Dan is the competitive strategy. This is because the competitive strategy will not only prove to be critical for the company while it aims at having a competitive edge over its competitors, but it will also help the company strategies both in the short term and in the long run. In the event that the competitive strategy is not successful, my alternative strategy would be the compromise strategy. This is because the compromise strategy will provide the company with an opportunity of giving consideration to other options. This is further coupled by the fact that the compromise strategy provides the last option for consideration. The potential roadblocks that might be encountered while resolving the

The process of investigating Essay Example | Topics and Well Written Essays - 500 words

The process of investigating - Essay Example Thereafter, a comprehensive step of gathering evidence follows (Walters and Petroni, Pg 9).Evidence forms the most critical part of the whole process, since a verdict is made by using the available evidence. The process of gathering adequate evidence always needs the highest level of organization and enthusiasm on the issues at hand in order to get the relevant evidence that can be used to make that just and fair judgment. It remains one of the main steps that will go a long way in enhancing skills of the people involved in spearheading the investigation. These are possible for the fact that the process involves a step-by-step process that will rely on the comprehensive handling of the preceding step in order to make the right move forward (Baryamureeba and Florence Pg, 18). Thus, an investigator has to uphold up to standard organizational skills to ensure a smooth, coherent and comprehensive investigation concerning the issues. At the end of the day, the investigator perfects the skill of organizing self on the way they handle their activities not only in that particular investigation, but also in ones life as a whole. After enough evidence are gathered, the findings are then used to make a decision on the way forward from that issue. At this point, the people involved get the fairest verdict on whatever they are involved in, which is a great step towards helping the community at large. People get just and fair treatment in any kind of issues where proper investigation is involved because there is adequate knowledge about those issues. Mental awareness of both the investigator and the client involved is increased with comprehensive use of these steps to conduct an investigation. Mental awareness is crucial for the fact that acceptance of the outcomes of issues is very reliant on the clients mental stability after a verdict is made. With adequate information

The Models or Schools Of Thought to the Management of Business Essay

The Models or Schools Of Thought to the Management of Business Strategy - Essay Example The present research has identified that the strategic models during the 1980s were predominantly premised upon factors external to the organization. They pertained to elements in the business environment which shaped the manner in which the corporation responded. The advantage of these strategies is that they are market-oriented and therefore are keen to capture opportunities and avoid threats; however, they largely ignore or overlook the internal resources and capabilities of the company and its strengths and weaknesses. As a result, the strategic plans are not always feasible for the company to implement, or the firm may be ill-equipped or their personnel ill-trained to properly execute it.   Porter’s model focuses on five forces that are external to the firm but internal to the industry to which it belongs. The stronger these forces are, the more limited a firm is in building profits; on the other, weak forces indicate that there are more opportunities to earn profits. O ver time, the strength of each of the forces may change, together with changing industry conditions. It is the manager’s task to take cognizance of these risks and opportunities and to formulate an appropriate strategy in response to these forces. Each of the generic strategies adopts a fundamentally different approach in â€Å"creating, sustaining, and combining a firm’s competitive advantage† and deciding on what its specific target shall be. The clear-cut distinctions the model makes among the strategies tend to be simplistic and misleading because a cost leader cannot ignore the basis of differentiation – that is, the cost leader must at least achieve parity or proximity on the basis of differentiation as its competitors for it to realize an advantage over them in cost. Conversely, the firm relying on differentiation must attain a cost structure at parity or proximity to its competitors, by reigning in costs that do not impact on differentiation.

Macy's Department Stores - The Competency Research Paper

Macy's Department Stores - A Competency - Research Paper Example This pattern of choice must start with the individual; there cannot be a group ethic that is in agreement without individual ethics. At Macy’s as in any organizational environment, an individual is a person who must make choices regarding how to behave. This behavior can be broken down into two categories: the choice as it affects the society around the person making the decision, and the decision as it affects the person making the choice. An individual who is making an ethical decision must think of how the behavior will affect others in terms of positive and negative repercussions, and they must also think how the decision will affect themselves in terms Part of the ethics of Macy’s includes what the company sees as its duty, and its employees’ duty, to give back to the community. Individual ethics, after all, is just an extension of the ethics of the community and society. â€Å"Support for our communities comes through gifts from the company, the Macys Foundation, and our employees. We've also made it possible for our customers to join us in "giving back" through our programs such as Thanks for Sharing, Shop for a Cause, and Go Red, the American Heart Associations women's heart health program† (Diversity, 2009). A company can install a program that benefits them personally; however, it might not benefit the rest of society, because it represents them cutting corners to get ahead, or seeking credentials in a way that is fraudulent, and will make them ultimately feel bad. Ethics can be a personal decision that can also be reflected by an external group or group philosophy, and although some would argue against ab solutism in ethics, this absolutism is definitely strong in rational theory portrayals.  

Economics Essay Example | Topics and Well Written Essays - 750 words - 26

Economics - Essay Example In some cases, financial models may also quantify the financial impact of the policies of the firm, and of covenants or restrictions imposed by lenders or investors. A cash budget is a basic financial model. The engineering consulting firm generates a stream of $48,000 in monthly revenue for the first year from six customers, two per partner. A lot of time is spent on travels, about 30 trips per partner, in a year at a cost of $2,000 per trip. Every partner buys a new computer and updates software for $5000 per year. The firm looks forward to expanding to four customers per partner by the third year with assumed monthly revenue of $3000. The financial model is the gold standard for valuation. Cash budget and cash flow have been indicated as the best proxy for financial performance of corporate. The above financial model is easy to build just like cash flow. One column holds annual cash flow estimates, and rows hold individual itemized expenses. The models states yearly estimates depending on the firm’s revenue generation. In the case of existing growth rates, one can create bulk estimates that apply the same rate of growth for the five years. It is significant to note that sophisticated or detailed modeling does not substitute discretion or judgment. Reality checks will be conducted periodically concerning the core assumptions. The financial model illustrates what the firm must do in order to grow, the value of the growth, and what is expected of the firm. Financial models, even though take time to build, can pay for the consumed time and result into better investment

Write a report that encourages a IT company(your own company) to adopt Essay

Write a report that encourages a IT company(your own company) to adopt a policy that prevent internet misuse at workplace - Essay Example The result is that information that employees might prefer to keep confidential may be exchanged over the employers network. Answers to these questions are, obviously, well beyond the scope of this article, but the questions do serve to highlight some of the issues that may concern employees about having their online activities monitored at work, and give some insight into the kind of interests for which employees might believe that they are entitled to legal protection of their privacy. In May of 2001 one group of employees, after discovering that their e-mail and Internet use was being monitored, even ordered staff to disable the monitoring software. (Bassett, 2002, para. 8) I think they were right, because the employer did not let them know about the monitoring software, and there wasn’t any Internet use policy in the company. Also reputation of the company may suffer from thoughtless employees’ activities. Hines and Cramer consider reputation as a key component of any organization’s intellectual asset portfolio. Damage to reputation can mean huge differences in customer allegiance, shareholder confidence, sales and the bottom line. (Hines and Cramer, 2003, p.1) Really, employees can use Internet to disparage their existing or former employer. Internet chat rooms, bulletin boards, live journals and other Web sites can be used for this. They provide opportunity to communicate anonymously, at no cost and to an unlimited audience. Hines and Cramer note that technical and financial risk management tools are relatively ineffective for protecting reputation, and corporate defamation is frequently caused by existing or former employees, and that’s why organizations should focus more on protecting valuable reputation assets through the normative control – specifically, improved employment practices and education of employees. (Hines and Cramer, 2003, p.2) In a recent survey of 224 firms that utilized monitoring

Economics Essay Example | Topics and Well Written Essays - 750 words - 26

Economics - Essay Example In some cases, financial models may also quantify the financial impact of the policies of the firm, and of covenants or restrictions imposed by lenders or investors. A cash budget is a basic financial model. The engineering consulting firm generates a stream of $48,000 in monthly revenue for the first year from six customers, two per partner. A lot of time is spent on travels, about 30 trips per partner, in a year at a cost of $2,000 per trip. Every partner buys a new computer and updates software for $5000 per year. The firm looks forward to expanding to four customers per partner by the third year with assumed monthly revenue of $3000. The financial model is the gold standard for valuation. Cash budget and cash flow have been indicated as the best proxy for financial performance of corporate. The above financial model is easy to build just like cash flow. One column holds annual cash flow estimates, and rows hold individual itemized expenses. The models states yearly estimates depending on the firm’s revenue generation. In the case of existing growth rates, one can create bulk estimates that apply the same rate of growth for the five years. It is significant to note that sophisticated or detailed modeling does not substitute discretion or judgment. Reality checks will be conducted periodically concerning the core assumptions. The financial model illustrates what the firm must do in order to grow, the value of the growth, and what is expected of the firm. Financial models, even though take time to build, can pay for the consumed time and result into better investment

Chapter 7 Reaction Paper Essay Example | Topics and Well Written Essays - 500 words

Chapter 7 Reaction Paper - Essay Example Stereotypes end up dehumanizing a whole group of people, essentially pigeonholing them without giving them any chance to prove their own unique identity. When talking about the â€Å"accuracy† of stereotypes, I did not like the fact that the author mentions that some stereotypes are â€Å"accurate.† The fact that he goes on to mention very objective terms (like the income of a certain group of people), further augments my point. Stereotypes, I feel are based on subjective terms and not objective ones, and that is precisely why they are so damaging. However, I did like the idea the author then goes on to say how, even though we cannot get rid of stereotyping all together, we need to recognize them for what they are so that they can be productive and not destructive. In this regard the chapter itself contains certain stereotypes, which the author also admits. However, I would have liked it if there had been mention of stereotypes causing prejudices to be formed. I liked h ow the article relays the idea that we need to acknowledge that people are different, or that certain groups of people will be different as a collective. However, if that is true, then, perhaps, there is a premise for stereotyping to be an effective social tool. Nonetheless, it need not be so if we refrain from making rigid assumptions about a whole group of people and applying them on individuals as well.

Nestle: Indias success story

Nestle: Indias success story With an employee-strength of over 3000 and turnover of US$ 497 million in 2003, Nestle India is one of the leading companies in the FMCG space in India. The company is acknowledged amongst Indias Most Respected Companies and amongst the Top Wealth Creators of India. During the first half 2004, the company registered a total income of US$ 257.8 million and net profit of US$ 23.73 million. Nestle India is a 61.85 per cent subsidiary of Nestle S.A. Switzerland and was incorporated as a limited company in 1959. It produces a wide range of products including beverages, prepared dishes and cooking aids, milk products and nutrition, chocolate and confectionery. Milk products and nutrition account for around 45 per cent of Nestle Indias total revenues. The companys beverage products generate 22 per cent of the companys total revenues, while prepared dishes and cooking aids generate 18 per cent, and chocolate and confectionery 15 per cent. Major Player in processed foods: Nestle India has over the years built strong brands like MAGGI, NESCAFE, CERELAC, LACTOGEN, KITKAT and POLO. Nestle is major player in many segments of the FMCG sector such as noodles and sauces [MAGGI], instant coffee [NESCAFE] and weaning foods. Nestle products are sold throughout India and are also exported to Russia, Hungary, Japan, USA and several other countries. These include certain international products like Nescafe and Lactogen, as well as select culinary products to meet the demand of the ethnic Indian population living abroad. For three years in succession [from 1999-2000 to 2001- 2002], Nestle India was recognized with the top Exporter Award for export of Instant Coffee, and for export of all coffees to Russia and CIS Countries. Factors for success The culture of innovation and renovation, continuous improvement and the thrust on value-for-money and affordability have helped the company to focus on adding value for the consumer. The company has continuously focused on operational efficiency; improving product availability and visibility and initiated efforts to make its products more relevant to the consumers. This has been supported by the distribution of smaller stock-keeping units (SKUs). There has been continuous focus on the seven value drivers, namely: Sales growth Profit margin Working capital intensity Fixed capital intensity Income tax rate Cost of capital Value growth duration Promotion strategy for market expansion: The following are some of the strategies used by Nestle for market expansion: Availability of NESCAFE enhanced through an expansion of the vending machine network. New consumption opportunities for chocolates and confectionery were identified and developed in areas like railway platforms, college canteens and major events. Nestle set up Cafe Nescafe and Coffee Corners across metros and mini-metros. Thrust on supply chain: During the past few years, Nestle India has continuously focused on improving the supply chain to reduce wastage, improve efficiencies and provide consumers with fresh stocks all the time. Reduction in the finished goods inventory pipeline to improve freshness of stocks and reduce working capital Control on distribution costs through innovative measures Sustained improvement in customer service levels to improve product availability across all geographies and channels Reduction in obsolescence of materials Competence in research and development: The company has access to the Nestle Groups proprietary technology/brands, expertise and the extensive centralized research and development facilities. The culture of innovation and renovation and benchmarking of consumers tastes and products is facilitated in the company by the unique Experimental Kitchen and 2Sensory Laboratory at the Head Office. Leveraging the India Advantage: Outsourcing manufacturing Nestle India has six factories and a large number of co-packers who manufacture products to Nestle specifications. Outsourcing IT advantage The Nestle Group is in the process of implementing the GLOBE project across its operations worldwide. GLOBE is a unique project and the largest of its kind and will enable the Nestle Group to maintain its competitive advantage in the increasingly complex environments of the future. Leveraging the vast consumer base in India Nestle has an optimistic outlook on the Indian economy as the income of people is increasing and the lifestyles are changing. Nestle is keen on leveraging the vast consumer market of India. Future plans: Nestle Indias objective is to manufacture and market the companys products in such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners. Nestle aims to create value for consumers that can be sustained over the long term by offering a wide variety of high quality, safe food products at affordable prices. The company continuously focuses its efforts to better understand the changing lifestyles of modern India and anticipate consumer needs in order to provide convenience, taste, nutrition and wellness through its product offerings.

Anorexia and Bulimia - A Growing Epidemic Essay -- Causes of Bulimia N

Bulimia and anorexia is a growing epidemic in America. Bulimia and Anorexia can start at any age, but is most common between the ages of 11-17 years old. Of all the individuals that experience this illness only 50% of all of them are ever cured, and another 6% that suffer from this horrible illness will experience death. This illness has become very deadly to our young adults. Bulimia and anorexia can cause a distorted image in a persons mind because they truly believe they are overweight. In their minds they are beyond doubt obese. Even if the person weighs only 95 pounds. This sickness has the person thinking they are overweight. This could bring about a severe bout of depression. Once the person hits the stage of depression professional help is needs because the feeling of being overweight and depression could put the individual over the edge. Individual experiencing Bulimia go on what is called eating binges. Eating binges are when people eat longer amounts of food in less then two hours. (Internet3) Then after they binge they feel guilt or shame so they need to undo their behavior. To undo their behavior they make themselves vomit, or they take laxatives, water pills or starve themselves. (Cauwel21) Binge and poring usually occurs more than two times a week for at least three months. (Internet1) What cause bulimia and anorexia? It can be brought on by stress or depression, but most often dieting causes it. (Erichsen 12) Stressful situations such as death can bring about bulimia and anorexia. Also many young adults frequently experience sessions of depression for various circumstances during their adolescent’s years. But, again most of the time bulimia and anorexia is trigger by dieting. (Moe 21) Many psychological factors play a big role in the cause of bulimia and anorexia. People that have a fear of growing up sometimes have incidents with anorexia because they think that if they stop eating they want get older or bigger. (Erichsen15) Ford5 People need to take control of themselves if they are anorexia or bulimia because they can control how much they eat or if they want to eat. (internet1) If a person feels out of control because of difficulties at home they should control what they eat or if they are going to eat. The people that suppress anger need to release it and get it out. If there is a major life change, such as divorce, family problems,... ...rging behavior. Challenging the weight and body image beliefs of the patients is also part of the treatment. Improving self-esteem and ability to communicate needs and feelings may be the key to the treatment. Each case is different, so the course of treatment for each patient is different but the guideline for case is the same. Anorexia patients mostly start off with small amounts of nutritious and easily digestible foods such as eggs, custards, soups, and milkshakes are usually what they eat the first days. People that have anorexia extra calcium and multivitamins pills to help with the large loss the body has sustained. (internet2) Bulimia and anorexia causes a distorted image in a persons mind, this is because they believe they are overweight. Depression is usually one of the first symptoms. Many people have suffered from this illness or still are suffering. Bulimia and anorexia could happen to a person at any age, but is most common in teenagers because of the problems young adults experience during. Most of the time it is trigger by dieting, but no matter how it is triggered it is a very dangerous illness. Do you Yahoo!? Yahoo! Small Business - Try our new resources site!

How To Deal With A Person Who Essay -- essays research papers

How to deal with a person who is angry? We are taught to control our emotional feelings when we are young. We learn to be polite, patient, and hide our anger to people in everyday life. Most of us express our feelings indirectly: slamming doors, sullen silence, or snubbing others. Therefore, it is important to learn how to release anger in safe but effective ways. Unexpressed anger can smolder, causing stress and affecting physical health. After all, anger can escalate into violence. So, when we are dealing with a person who is angry, here are some strategies we can use: understand his/her anger, communicate with him/her, and help him/her to express the anger. First of all, when we are dealing with someone who is angry, try to understand what his/her anger is. If we are talking with an angry person, the first thing we have to do to control ourselves is not to be involved in his/her strong emotions. So, calm down, and ask why he/she is mad and listen to what he/she wants to say to us. Understanding the elements and the background that make this person angry makes it easier for us to communicate with him/her. Do not try to ask someone who is already angry to calm down; it is the same as asking someone who is sobbing not to cry. Secondly, try to communicate with him/her. It is possible to deal with anger by talking with someone. So, when we are trying to help an angry person, try to talk with positive manners. For example, avoid blaming, or accusing him by putting him on the ...

Benjamin Franklin Essay

Benjamin Franklin is a notable figure in American history and perhaps one of the most recognizable in name and appearance. Franklin was one of the most important people during the early years of the nation because of his involvement with the Declaration of Independence and the diplomatic and political advances he made during his life as a citizen of the new United States of America. Known for his curious mind, Franklin is also remembered for his many scientific contributions to the field of Physics. While many people would say that George Washington is the father of this country, there is a good argument that Benjamin Franklin should hold the title in the history books. Why? Because he is the only founding father to have signed the Declaration of Independence, the Treaty of Paris, and the Constitution, and it is these three documents as a whole that created the United States as its own nation apart from Great Britain and established its place in the world. Without his ability to be diplomat, his political sense, and his scientific advancements, the United States would have likely never become the nation that it is today and for this reason, Franklin is destined to have a place in American history. Benjamin Franklin was, for all intents and purposes, first and foremost a shrewd and successful politician. During his political life he accomplished a great deal of important things. One of the most notable of Franklin’s political dealings was his absolute disapproval of the Stamp Act and he was at the head of the effort to have it repealed by Parliament. He was appointed by the Continental Congress to the committee that would draft the Declaration of Independence and was in fact the person that edited it. In his later years, he was part of the committee that created the United States’ Constitution and was single-handedly able to help the unhappy delegates come to a compromise and helped, through an impassioned speech, get them to sign it. In his last years he was also known for being a dedicated abolitionist and spent a great deal of political energy asserting this cause. Throughout his life, his writings and activism helped establish the United States as an American nation. In fact, he is credited with having inventing the idea of an American nation. As a diplomat, Benjamin Franklin was well-liked and received by other nations because of his friendly nature, his intelligent conversation, and his ability to connect with people on a different level. His most notable diplomatic accomplishment was the Treaty of Paris, which helped establish the United States as a separate and equal nation. Franklin was well-liked by the French because he was able to quickly understand the customs of the people and used his ability to negotiate over the dinner table to effectively make connections with the French. Throughout his life, Franklin would be known as an accomplished diplomat for the United States. As a scientist, Franklin’s accomplishments are well known by Americans. Franklin was an inventor who enjoyed trying out new ideas and coming up with new scientific ideas. Among his inventions were the lightening rod, the glass harmonica, and bifocal glasses. His experiments with electricity were among his most well-known and became important contributions to Physics. He also founded the American Philosophical Society, where men of science would get together and discuss their inventions and scientific research. Throughout his life, his greatest love would be science and his study of electricity. Benjamin Franklin is perhaps the most important of the founding fathers because his contributions to the country went far beyond simply serving as president or fighting in a war. Franklin was able to use his ability to work with others, be diplomatic, and his intelligence to help create the nation that he envisioned. He not only helped the United States break away from England, but was there to help the American people gain status in the world at large and to help create the Constitution that would be the foundation of American society. His accomplishments in science and his founding of the American Philosophical Society helped bring science and culture to a fledgling nation that was trying to find its own way. For this he will always be remembered as the Father of the country. Bibliography â€Å"Benjamin Franklin. † Wikipedia. 29 Jan. 2007 .