The brand perception impact of advertising for Starbucks Company Essay - 2

The brand perception impact of advertising for Starbucks Company - Essay ExampleManagement apprehension has in like manner become an important factor as it determines the location scheme based on the knowledge gathered from the consumer. According to Davies (2003), the entropy is mainly comprised of expectations for the products and what it could offer, putting an emphasis on its difference from competitors. These dynamic approaches overhear produced models that have been used for historical sales and marketing data, while Mathieson (2005) cited that the models shaped by the advertising media were also seen as effective maneuver for improving brand performance.According to (Wesly & Manatt 2008), in order to effectively fructify one brand in the market, a marketing executive needs to consider four profound changes that have serve as driving forces of brand positioning in the market. According to Wesly & Manatt (2008), these are1. The fusillade of cyberspace and other technolo gy driven channels that resulted into numerous systems of improving one brand presence. maven significant characteristic is that this change has annexd the targeted audience, making the brand more known to a vauntingly number of people in a span of minutes or seconds.2. Technology has also resulted into the increase of word of mouth. Technology presented a much efficient and faster way of sharing brand information such as the internet, wherein customers could shop online while talking to one of their friends via chat room. According to Bazerghi, Tarrant, Munro & Levine (n.d.), this method has significantly improved how brand presence is shaped as most people use the internet nowadays, and that there is about 40 percent of total market consumers that are into online shopping. Word of mouth specifically helps in the positioning of a brand in the market, as it directly helps in the pinpointing who are the customers that religious service the product most of the time.3. Business pa rtnerships have opened new paths to increasing brand presence and