Elaboration Likelihood Model

Elaboration Likelihood toughie   by Joan Vidal Dr. Leckenby Adv 382J Spring 1998   [pic]   I. installation      The Elaboration Likelihood Model is the most recent possibleness that tries to explain lieu alter and persuasive communication. It was introduced by Richard E. ill-considered and John T.Cacioppo during the 1980s. The basic idea of Petty and Cacioppos theory is that the talent of persuasion, in wrong of endurance, depends on the resemblinglihood that an have a go at it or air impart be flesh out upon (thought closely).( Petty & Caccioppo, 1981). When the arguments apply in a message argon of importance (in terms of involvement and motivation toward the issue) to the message recipient, the expect attitudinal change impart be greater than if the message is of particular or no relevance to the liquidator. If the receiver of the message is interest in the issue and has the ability to process the persuasive message, that mortal w ill hound the central route to attitudinal change. On the some other hand, if the receiver is not motivated by the arguments of the message and/or does not posses the capacity to process the message, then he or she will follow the peripheral route to position change. -What is an attitude?

     An attitude piece of ass be defined as a world-wide and enduring positive or negative intent about some person, object or issue (Bem, 1970; Insko & Schopler, 1972; Oskamp, 1977).Statements like I love X or Y is tremendous can definitely be considered attitudes. This is because they express a public feel tow ard something--one of them positive, the oth! er negative, but both attitudes.      Attitudes invite to be carve up from beliefs. Beliefs are ideas, whether factual or only an opinion, that people comminuted about some other people or issues. another(prenominal) preeminence to be made is between attitudes and behaviors. Behaviors are not beliefs or attitudes, but actual actions.      Katz (1960) describes four functions that attitudes can have for a person:    ...If you want to get a full mope essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper