Kfc

During the last five years Kentucky Fried Chicken Pty Ltd (KFC) has mazed an opportunity to adapt to its micro-environment by not creation elusive in the introduction of healthier profuse intellectual eatable options equivalent to close competitors much(prenominal) as McDonalds (McDonalds, 2007). With life becoming careen magnitudely busier year by year, the trend of society to pick up a fast nourishment meal is contributing to the change magnitude levels of obesity of Australians (University of Adelaide, 2007).This trend has seen an introduction of healthier fast forage options providing consumers with the opportunity to choose diets with greater nutritional value (Parliament of SA, 2007). KFC is not adapting to the changing fast food market. Since the introduction by rough other fast food chains of healthier food options such as the Lighter Options Range from McDonalds they have handsome in demand by consumers (McDonalds, 2007). KFC is missing the opportuni ty to make headway from consumers which would equal to be more health conscious with their fast food choices.

KFC has continued to adopt the selling theory since being introduced in Australia in 1968, with their current initiative being Mmm, supportt beat that taste (KFC, 2008). With minimal changes to harvest-tide nutrition all(a) over the past few decades, KFC is purely concerned with trade to consumers wants rather than needs, in order to achieve amply product sales. KFC needs to adopt the societal marketing concept through with(predicate) introducing healthier/lighter options such as salads with skinl ess chicken. whence the comfortably being ! of the consumer and society is being provided for, as salutary as competing effectively and efficiently with its competitors (Kotler, 2006, p.19-22).If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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