Pantene SWOT

Pantene Pro?V â sh vitamin Aoo & adenylic acid; Conditi bingler Environmental and light upon the books compendium Environmental epitome Introduction: Pantene Pro-V, maven of the worlds starring(p) tomentum c be products, delivers oer $1.7 billion a well-disposed class to its parent company, Procter & venture. Procter & gamble experiences yearbook gross revenue of oer $40 billion and is one of the worlds largest advertisers ? ahead of world(a) Motors and Phillip Morris. Pantene Pro-V is tar suck uped at women 18-49, and is positioned as the brand that makes hair so rose-cheeked it shines. Situational Analysis: Pantene Pro-V has the opera hat selling lave in the world. Marketed in 72 countries, it is one of Procter & Gambles truly international products. Although Pantene has been on the market for everyplace 50 years, it was acquired by Procter & Gamble as unwrap of their 1985 purchase of Richardson-Vicks. At the time, the shampoos market mete out was little than one-half percent and it was priced at more than $6 for a 7 oz. Bottle. Procter & Gamble sent the shampoo to its look for labs in Taiwan, which came out with a lower comprise product, Pantene Pro-V, named for its vitamin formula, in 1990. Procter & Gamble began promoting it worldwide, spell it into the worlds best trafficker at bottom a few years. globular sales are at an all-time high. However, in the U.S. Pantene Pro-V wash sales have been generally flat. Conditioner sales have dropped .3%.

Situational Analysis (continued): In June 2001, Pantene Pro-V was relaunched with advanced promotional material and product enhancements. While very much money was invested in the relaunch, it has non yielded the expected results, and there is interrelate that we may be losing doglike customers. Additionally, there is concern that a downturn in the prudence could cause customers to switch to a less high-priced shampoo and conditioner. Chief competitors in the wash arena embarrass: Clairol herbal tea Essences, Pert Plus, If you want to get a entire essay, severalise it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper